"Oberoi hotels marketing" Essays and Research Papers

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    Shangri-La Hotel

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    Shangri-La Hotels and Resorts - Overview Shangri-La Hotels and Resorts are renowned hotel management companies operating prominently in the Middle East. The hotel is considered as a status symbol for upper class people reflecting the privilege and honorable status in the society. The hotel provides facility of services which is suitable for both business travelers as well as for people traveling for leisure and on vacation. The first of Shangri-La hotels was found in Singapore in the year 1971

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    Hotel Target Market

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    W Hotel has style and substance. Included in W’s style is the real value the hotel offers to its guests‚ with their successful “Wow” business strategy. Superior quality‚ W’s real value‚ is offered to each guest by means of: • Services • Relationships • Appealing‚ Contemporary Designs • Global positions • Value • Emotional and Self-Expressive Benefits W Hotel‚ a successful operation of over 10 years (1998)‚ has changed the hospitality industry with many industry firsts:  Transformation

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    Regency Grand Hotel

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    being experienced at the Regency Grand Hotel in Bangkok‚ Thailand. Chakri should evaluate why the current strategy of empowerment has been unsuccessful at the hotel. Part of this analysis should include an assessment of the different types of personalities within the hotel’s workforce. Chakri’s report should also offer solutions to the increased levels of stress‚ absenteeism‚ and turnover rate. Chakri’s recommendation should be made as soon as possible‚ to the Hotel chain’s senior management team. After

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    Winter Park Hotel

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    Winter Park Hotel Embry Riddle Aeronautical University Introduction Donna Shader‚ manager of Winter Park Hotel‚ is considering how to restructure the front desk to reach an optimum level of staff efficiency and guest service. At present‚ the hotel has five clerks on duty‚ each with a separate waiting line‚ during the peak check-in time of 3:00 PM to 5:00 PM. Observations of arrivals during this time showed that an average of 90 guest arrived each hour (although there is no upward limit on the number

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    the destination and where they stay on the way. Tent camping and staying hotel are two of the most common ways of vacationing. Some people prefer camping over staying at a hotel because it is a good option for a limited budget‚ it is adventurous‚ and campsites are surrounded by the great outdoors. Camping is a good option for a limited budget. Cost is often a key consideration. Camping is less expensive than staying at hotel. The major cost of camping is the equipment such as tents‚ sleeping bag

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    The Regency Grand Hotel

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    Grand Hotel (p. 290 textbook) Elizabeth Ho‚ Prada Singapore‚ under the supervision of Steven L. McShane‚ The University of Western Australia The Regency Grand Hotel is a five-star hotel in Bangkok‚ Thailand. The hotel was established fifteen years ago by a local consortium of investors and has been operated by a Thai general manager throughout this time. The hotel is one of Bangkok’s most prestigious hotels‚ and its 700 employees enjoyed the prestige of being associated with the hotel. The hotel

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    Hotel Guest Security

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    Hotel Guest Security Hotel guests want to feel safe and secure in their temporary home. Hotels have a duty to protect them. After all‚ the business depends upon them. Apart from the possibility of death or injury and destruction‚ the adverse publicity from an incident‚ can result in ruined reputations‚ failing business and knock-on effects to tourism in the country or region. The risk to hotels can also increase because of the identity of an individual guest or his or her family.

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    all-inclusive hotels

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    The All-Inclusive Hotel The all-inclusive concept is a new trend to the hospitality industry and has grown rapidly in the sun and sand destinations‚ which is why the growth of all-inclusive hotels in these areas is massive. These hotels aim to take the full advantage of customers who are looking for a full package holiday. According to Brown (2009) ‘There are no surprises as the utility offered through restaurant options tantamount to good value for money. The results also showed that both entertainment

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    instance‚ a night at an average two or three-star hotel generates approximately 29‚53 kg of carbon dioxide‚ likewise the same stay at an upscale hotel – four to five stars has an even bigger impact on the environment‚ accounting for 33‚38 kg of carbon dioxide for an average stay (Salisbury‚ 2011). Hotels contribute to 60 million tones of carbon dioxide emissions annually due to uninformed guests and wasteful policies (Hotel.info‚ 2012). Why should hotels think and go green? As a result of tourism

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    Pan Pacific Hotel

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    al.‚ 2011). The Pan Pacific hotel was positioned as a five-star hotel. The ability to afford a luxury hotel‚ like Pan Pacific‚ is directly proportionate to people’s income. As a result‚ the higher positioned price determined that the organization has targeted a particular buyer group. Since it gives up advantages on price‚ the enterprise was seeking a competitive advantage with its unconventional. In order to differentiate with its competitors‚ the Pan Pacific hotel is improving its quality of

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