There are mainly five types of business-level strategies for exploiting different competitive advantages within a specific competitive scope. The five types of business-level strategies are cost leadership‚ differentiation‚ focused cost leadership‚ focused differentiation and integrated cost leadership/differentiation. All these types are based on its analysis result of the internal and external environment. However‚ the corporate level is mainly focus on choosing and managing a group of different
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Ryanair Contents Introduction 2 Case analysis‚ identification of key issues 3 Shareholder Prioritization 3 Alignment with environment and Resources 5 Competitive Advantage Reinforcement 5 Direction 6 Scope 7 Resources 7 Organization 8 Problem statement 8 Set of possible courses of actions 9 Standing seats 9 Only one toilet in every aircraft 10 Slim staff‚ smaller magazines‚ and less ice cubes 10 New technology for gutter oil to reduce fuel costs 11 New routes flights and additional
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Ryanair and the External Environment Executive summary This report explores Ryanair’s domain in relation to the external environment and outlines the concerns for the company within these sectors. The environmental uncertainty of Ryanair is dealt with and ways in which it can adapt to this uncertainty are outlined. This report also explores possible strategies for minimizing environmental uncertainty for the organisation. 1. Ryanair’s domain in relation to the external environment and sectors of
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MGT 472; Strategic Mgt. Ryanair Case Study 1.) What are the characteristics of the European aviation environment at the time of the case? (20 points) When Ryanair was established in April of 1986‚ there were many factors to consider in order to properly assess their current environment. In order to attain a firm grasp of their current atmosphere‚ we must delve deeply into its external‚ general‚ industrial‚ and competitive facets. European aviation at the time was dealing with different
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focused on a S.W.A.T. analysis on Ryanair‚ was fully based on internet web sites. For full information‚ refer to the bibliography at the end of he report. 3. Findings 3.1 Strengths a. Leadership in the low-cost sector • “Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. Currently the company carries over 35m. passengers on 325 low fare routes across 21 European countries”( Ryanair). As a matter of fact Ryanair is currently the largest low-cost company
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RYANAIR LIMITED RYANAIR LIMITED SUBMISSION TO THE COMMISSION FOR AVIATION REGULATION ON THE DETERMINATION OF AIRPORT CHARGES 27 MARCH 2001 Table of Contents 1. Introduction 2 2. Background on Ryanair 5 3. Background on Aer Rianta’s Charging Policy 9 4. Key Issues 14 5. Comments on the Statutory Background 15 6. Submissions on Questions raised 20 Confidential Annex (Separate Document) - WITHHELD 1. INTRODUCTION This paper sets out Ryanair’s submissions on the determination of airport charges by the
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STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair managed
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do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service‚ less perks‚ lower quality travel‚ outsourcing of services‚ etc.) to bring pricing structure in line with Ryanair: without losing core competence‚ brand value and profit at bigger stage where they are now profitable. However subsidizing
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Nova School of Business and Economics 2012/2013 DOGFIGHT OVER EUROPE: RYANAIR Case Study This set of questions refers to Version (A): 1. Which kind of customers was Ryanair trying to attract when‚ in 1999‚ Michael O’Leary took charge of the firm? Those with a low price elasticity of demand or those with a high price elasticity of demand? Explain. Considering that we are talking about the same product‚ in an industry with many firms‚ where producers and consumers know all quoted prices
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10 « RYANAIR. FLY CHEAPER » BSS008S-3 Applied E-Business ASSIGNMENT 1 (10 December 2010) TOPIC N°1 ABSTRACT This report presents the e-business company RYANAIR. Throughout it we are going to find what type of competitive advantage the company pursues‚ what factors help it creating a superior customer value‚ what impacts this kind of company has on the whole industry and finally what are the controversial issues about RYANAIR. Mainly‚ RYANAIR is a low-cost airline company which
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