Motivational-Need Theory in Consumer Decision-Making Name: LIN FEI University: GLASGOW Course Title: CONSUMER BEHAVIOR Instructor: ARLENE NEWBIGGING Date: 17/11/2013 1.0. Introduction Motivational-need theories have been essential in developing various models that are used in defining consumer behaviour (Solomon‚ 2009). For instance‚ Maslow’s need hierarchy theory which states some specific needs need to be fulfilled by an individual before needs that are higher in the hierarchy becomes
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Topic: Maslow’s Hierarchy of Needs Specific Purpose: The purpose is to allow the audience to understand how true happiness‚ or self-actualization‚ can be achieved. Introduction Attention Materials: Many times I have wondered what is true happiness. Is there such thing as true happiness? Can it even be attained if there is such a thing? Is it more of fulfilling desires‚ or satisfying psychological needs? Every person attempts to realize happiness in its fullest essence. It seems like today people
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Maslow’s Hierarchy of needs theory is the most basic motivation theory. However‚ there are certain elements in the theory that are questionable. The first and most basic criticism is that measurement of needs and whether they are fulfilled or not is very difficult. In this particular research‚ employees from Telenor were required to rate their needs on a scale of 1 to 5‚ however‚ what any research on Maslow’s theory conveniently forgoes is the fact that needs cannot be classified on a scale. They
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The Hierarchy of needs theory is a formation of the needs of an individual person. Basically this hierarchy are based on five level which is classified into Physiological needs‚ Safety needs‚ Love/Belonging needs‚ Esteem needs and Self-actualization needs. It can be illustrated with a diagram 1.0 The Diagram of Maslow’s Hierarchy of needs. This is diagram are has been developed by Abraham Maslow in his 1943 paper of A Theory of Human Motivation which he subsequently extended to include his observation
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Abraham Maslow ’s Hierarchy of Needs Theory Abraham Maslow ’s Hierarchy of Needs is one of the first theories of motivation and probably the best-known one. It was first presented in 1943. in Dr. Abraham Maslow’s article "A Theory of Human Motivation" in Psychological Review‚ and was further expanded in his book “Toward a Psychology of Being”. Maslow tried to formulate a needs-based framework of human motivation. His research was based upon his clinical experiences with humans‚ rather than prior
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Hierarchy of needs James Rohland 5-9-14 Dr. Andrews Hierarchy of needs Abraham Maslow’s Hierarchy of needs is a five stage process of motivational needs (Maslow 1943‚ 1954). The lower levels of the hierarchy are life sustaining needs‚ such as‚ food‚ water and sleep. These first levels have to be accomplished before they can move to the next levels of safety‚ relationships and friends. If one of the stages such as eating food is not satisfied enough the person will become hungrier
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in any field of works there is need for strong and effective motivation at the various levels‚ departments‚ and all sections in the organization as a whole. According to Mullins (2005) organizational behavior refers to the study and understanding of individual and group behavior and patterns of structure in order to help improve organizational performance and effectiveness. Cole (1998) states that organizational behavior is a term applied to the systematic study of the behavior of individuals
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I intend to explore Maslow ’s hierarchy of needs and Herzberg two factory theories and indentify the key differences that exist between them‚ and explain how they can be applied by managers to motivate staff. Both are examples of content theories‚ a content theory is one where “we can attribute a similar set of needs to all individuals” ( Fincham and Rhodes‚ 2005‚ pg 193) Maslow’s Hierarchy of needs is essentially based on a pyramid depicting the different types of needs that one has. At the bottom
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Comprehensive Scholarly Paper Gerontology is the scientific study of old age‚ the process of aging‚ and the particular problems of old people. With maturation the elderly suffer from age-related changes that effect their overall health and day to day living. Even those these changes provide limitations that can be lived with‚ these changes can also exacerbate many medical conditions. The elderly client I decided to evaluate‚ H.J.is a 76 year old african american female‚ that has a past medical
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Maslow’s hierarchy of needs is the theory that explains why humans are motivated and what motivates humans. According to the hierarchy of needs‚ the first need that motivates a human is a physiological need. The physiological need consists of basic necessities a human needs in order to sustain life‚ such as water‚ food and sleep. The second need is the safety need. The safety need is the need for a human to feel secure in their environment‚ such as secure in ones home‚ career‚ and financial status
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