Case analysis of Big Pharma’s Marketing Tactics Understanding Big Pharma: The US Pharmaceutical industry is the 2nd most profitable industry in the country. The nature of the industry follows an oligopoly form; with the big players yield much influence‚ hence lending to its name‚ “Big Pharma”. By 2010‚ Big Pharma has a staggering 526 lobbyists and gives an estimated $19 billion worth of gifts to physicians annually. Understanding Business ethics: The definition of ethics is given by as
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This text from HBR outlines the high importance of authenticity while leading. It made me aware of the importance of a leader’s personality‚ which is shaped by his/her experiences and life story. This text shows that leading is a matter of individual procedures‚ determined by many factors such as the leader’s values‚ childhood experiences‚ career paths‚ highs and lows‚ successes and failures and not least by a leader’s family and environment. I think the sentence: ‘Leadership principles are values
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Table of Contents Introduction: 1 Bangladeshi Pharmaceutical Industry: 2 Industry Analysis: 2 Competitive Force 1: Rivalry among Existing Firms 3 Competitive Force 2: Threat of New Entrants 3 Competitive Force 3: Threat of Substitute Products 3 Competitive Force 4: Bargaining Power of Buyers 4 Competitive Force 5: Bargaining Power of Suppliers 4 Competitive Strategy Analysis: 5 Cost Leadership: 5 Product Differentiation: 5 Corporate Strategy Analysis: 6 Conclusion:………………………………………………………………………………………………………7
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TABLE OF CONTENTS Sr. No. | Title | Page No. | 1 | Executive Summary | 5 | 2 | Introduction | 6 | 3 | Objectives of the study | 8 | 4 | Concepts and Models | 9 | 5 | About the organization | 11 | 6 | Services offered | 14 | 7 | Methodology | 26 | 8 | Findings & Results | 41 | 9 | Learning | 43 | 10 | Conclusions | 44 | 11 | Limitations of the study | 45 | 12 | Recommendations | 45 | 13 | Bibliography | 46 | INTRODUCTION Employee engagement: The mobile phone
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Switzerland An Economic Overview Abstract Switzerland is one of the most prosperous countries in Europe. With a stable government‚ sound economy and highly skilled labor force and strong tourism‚ Switzerland is driving force in the world economy. However‚ in the coming years Switzerland will face three challenges that threaten their positive economic outlook‚ they are 1) agriculture protectionism‚ 2) Non membership in the EU and 3) aging population. This paper takes a brief look at these
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Difference between a global‚ transnational‚ international and multinational company 18062007 We tend to read the following terms and think they refer to any company doing business in another country. * Multinational * International * Transnational * Global Andrew Hines over at BNET has brief and clear definitions of each of these terms‚ Get your international business terms right. Each term is distinct and has a specific meaning which define the scope and degree of interaction
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GlaxoSmith Kline Mission: to improve the quality of life by enabling people to do more‚ feel better and live longer 1. Customer/Marketing: People of all ages who want an active‚ better and long life. 2. Product or Service: Not specified but can be assumed as any product that can extend people’s life and make it better and increase their activity. 3. Market: Not specified but can be assumed to be the entire world. 4. Technology: Not specified. 5. Concern for Survival: Not specified. 6. Company Philosophy:
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INTRODUCTION 1.0 BACKGROUND OF THE REPORT: The name of the topic is “Marketing of Pharmaceuticals product: A study on Beximco Pharmaceuticals Limited.” Medicine is directly related to human life and therefore‚ its manufacturers have immense social responsibility of providing safe and effective medicine‚ demanding uncompromising efforts‚ at all levels of its activities. Beximco pharmaceuticals Ltd the leading health care company in Bangladesh has been making every effort to ensure the effectiveness
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CHAPTER ENTITLED: FRAMEWORK FOR GLOBAL TALENT MANAGEMENT: HR ACTIONS FOR DEALING WITH GLOBAL TALENT CHALLENGES Randall S. Schuler‚ Susan E. Jackson Rutgers University and Lorange Institute of Business Zurich and Ibraiz Tarique Pace University Source: To appear in H. Scullion and D. Collings (eds.)‚ Global Talent Management (London: Routledge‚ 2010). © Randall S. Schuler‚ Susan E. Jackson and Ibraiz Tarique. The authors wish to express thanks for preparatory comments and suggestions to Clemens
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Maithani M et al. / Pharmacie Globale (IJCP) 2010‚ 5 (05) Available online at www.pharmacie-globale.info ISSN 0976-8157 Research Article PHARMACIE GLOBALE INTERNATIONAL JOURNAL OF COMPREHENSIVE PHARMACY DEVELOPMENT AND VALIDATION OF A RP-HPLC METHOD FOR THE DETERMINATION OF CHLORPHENIRAMINE MALEATE AND PHENYLEPHRINE IN PHARMACEUTICAL DOSAGE FORM Mukesh Maithani*‚ Richa Raturi‚ Vertika Gautam‚ Dharmendra Kumar‚ Amrendra Kumar Chaudhary‚ Anand Gaurav and Ranjit Singh School of
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