Chapter One Notes: Overview of Marketing Chapter 1 Objectives • Define marketing and explain its core concepts • Discuss how marketers create value for a product or service • Explain the four orientations of marketing • Discuss the role of customer relationship management in creating value • Discuss the importance of marketing both within and outside the firm Chapter Road [pic] What is Marketing? • The marketing Umbrella: o Product o Price o Distribution
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Marketing 306 Notes Week 1 1.Marketing‚ Communication‚ MC‚ and IMC 2.The marketing communications tools 3.The process of making brand-level marketing communication decisions. 4. Introduced the concept of a brand and brand equity. 5. The components of brand equity. Week 2 We discussed the major demographic developments in the New Zealand population. Children (0-14) Slow growth (1% in last decade) 20% of population‚ 893‚200 people Working age (15-64) Fast growth (13%)
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Final Exam Notes The classifications of products are: * Business products: * A product used to manufacture other goods or services‚ to facilitate an organization’s operations‚ or to resell to other consumers. * Consumer products: * Product bought to satisfy an individual’s personal wants. The types of consumer products: * Convenience products: * Are relatively inexpensive and require limited shopping effort. * Shopping products: * Are of two types: homogeneous
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ar Grade: 1A Date: 2nd Feb To 6th Feb 2013 Weekly Plan | Math | Science | Social studies | Computer | French | Saturday | Class work | Class work | Class work | Class work | Class work | | Ch:16 lesson:1 & 2 | Lab | | Identifying the selected button p:36 | Unite 5:Qui est-ce?le livre page:35+cahier d ‘activites p:20 | | Homework | Homework | Homework | Homework | Homework | | Workbook pg: 153-154-155 | | | | | Sunday | Class
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Seminar 1 – 1. Digital Firm vs. Traditional Firm a. Greater flexibility in organization management i. Time-shifting – Open 24/7 ii. Space shifting – No longer confined to shopfront b. Manage business relationships‚ processes‚ assets digitally 2. Why do companies invest in IT? c. 6 strategic business objectives iii. Operational excellence – IT increases efficiency and productivity iv. New products‚ services & business models
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company‚ ownership‚ liquidity position‚ among others (acceptable audit risk) or by factors like the results of previous audits‚ transactions between related parties‚ and even unusual transactions (inherent risk). We list the following: • Public high tech company – this type of companies have more users‚ thus their activity is constantly being watched‚ depending on audit companies to indicate the reliability of their financial statements. The more users depend on such information the less is the acceptable
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IT and Project Management – Tech Report Medical Software and How We View The Heart The medical field is at the heart of the most technologically advanced products and software in the world. The development of technology to save lives is the most lucrative to businesses and the most vital to patients. Everything from quantum physics being used to develop computer-generated cells that grow organs in a lab to monitoring and performing procedures from your iPad. The future
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Yr 10 Mathematics Assignment LCR Maths By Adonis Chigeza Understanding and Fluency Tasks Task A 1. y = 1.2? + 2.57 2. Interpolation: y = -3.43 Extrapolation: y = -8.23 Task B a) The equation for the path of the ball is h = -0.1t^2 + 0.9t + 1 (h = height‚ t = time) b) The vertical height of the ball after 2. seconds2.664m c) The maximum height reached by the ball is 3.025m d) The time of with the ball is at maximum height of 3.025 is 4.5 seconds e) The total time in which the
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Nowicki‚ S. 1983. Flock-specific recognition of chickadee calls. Behavioral ecological sociobiology 12: 317-320. Nowicki‚ S. & Nelson‚ D.A. 1990. Defining natural categories in acoustic signals: omparison of three methods applied to “chick-a-dee” call notes Seyfarth‚ R.M.‚ Cheney‚ D.L. and Marler‚ P. 1980. Monkey responses to three different alarm calls Steinberg‚ D.D.‚ Nagata‚ H. and Aline‚ D.P. 2001. Psycholinguistics: Language‚ mind‚ and world Terrace‚ Herbert. 1983. Apes who “talk”: Language or projection
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MARKETING MANAGEMENT UNIT 1 – INTRO TO MARKETING – A STRATEGIC PERSPECTIVE 1. What is marketing? 2. Why is marketing important? 3. Key Concepts of marketing * Needs * Wants * Demands * Products * Exchange * Transactions * Market 4. The evolution of marketing * Production orientation * Product Orientation * Selling orientation * Market Orientation * Societal Orientation 5. Adopting a marketing
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