Marketing Exam Notes All The Frameworks Porter’s Five Forces Potential Entrants‚ Suppliers‚ Buyers‚ Substitutes‚ Rivalry Among Existing Firms The Business Macroenvironment (PEST) • Political / Legal • Economic / ecological • Social / Cultural • Technology Situation Analysis (SWOT): Strengths‚ Weaknesses‚ Opportunities‚ Threats Situation Analysis (5Cs): competitors‚ climate (environment)‚ collaborators‚ customers‚ company Customer: DMU‚ DMP‚ Value Driver‚ Segment
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Chapter 11‚ Class Notes Contents For Chapter 11 Notes • Introduction • Differences between Goods and Services • Classifying Products • Elements of the Product Mix • Product Positioning and Repositioning • Positioning Existing Products • Positioning New Products • Developing and Managing New Products • Developing New Products • Why New Products Fail? • Seven Phases to New Product Development • New Product Strategy Development • Idea Generation • Product Screening and Evaluation • Business
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MARKETING 101 The marketing approach Analyze Decide Act Feedback loop The market Define‚ size‚ structure Actual and potential market‚ evolution (launch‚ growth‚ maturity‚ decline)‚ factors (legal‚ cultural‚ tech‚ eco & demographic) The actors • The consumer and the customer Need: which type: physical (physical‚ security) vs psychological (belonging‚ esteem‚ accomplishment) Information gathering: implication
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Strategic Analysis Tools for High Tech Marketing Carmo A. D’Cruz Xodus Business & Technology Solutions‚ Inc. www.XodusBTS.com Abstract High Tech Marketing is characterized by high levels of technical and market uncertainties‚ rapidly declining prices‚ collapsing markets and shortening product life cycles. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that
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Logarithmic Function • Properties of Logarithmic Functions • Exponential and Logarithmic Equations Logarithmic Function with base b Definition: The logarithmic function with base b is the inverse of the exponential function with base b. y logb x Note: Dom f if and only if x b y Rng f Logarithmic Function with base b Examples: 3 9 1/2 1 1 4 16 2 log 3 9 2 1 1 log1/16 4 2 2 8 3 1 5 25 2 Logarithmic Function with base
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Algebraic Fractions An algebraic fraction can always be expressed in different‚ yet equivalent forms. A fraction is expressed in its simplest form by cancelling any factors which are common to both the numerator and the denominator. Algebraic Fractions can be simplified by cancelling down. To do this‚ numerators and denominators must be fully factorised first. If there are fractions within the numerator/denominator‚ multiply by a common factor to get rid of these and create an equivalent fraction:
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Amish What would it be like if you had never watched television? What If you didn’t own a CD player? What would your home be like if you didn’t own a telephone? How would your parents go to work if they didn’t have a car? Welcome to the world of the Amish a people rich in history and culture! Who are the Amish? The Amish are a Christian religious group that stresses humility‚ family‚ community and separation from the rest of the world. The Amish came from Europe to the New World beginning
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Application Office of Undergraduate Admissions 925 Prices Fork Road Blacksburg‚ Virginia 24061 Virginia Tech Freshman Application Programs of Study University Studies US University Studies (undecided) 1 College of Agriculture & Life Sciences LFSC Life Sciences (undecided) 1 AGRB Agribusiness AEM Applied Economic Management Agricultural Management and Marketing; Environment‚ Development‚ and Trade Economics; Veterinary Business Management AGSC Agricultural Sciences
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• What is global marketing? How does it differ from “regular” marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. One difference between "regular" marketing and "global" marketing is the scope of activities. Marketing activities center on an organization’s efforts to satisfy customer wants and needs with products
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Marketing Strategy 02/10/2012 Last week • Analysis before strategy. Which companies do you perceive to be market leaders? • Monday: Talked quite extensively about TomTom. o Strategy: Wants to be the biggest company of navigation devices and lead the market of products. Wants to be a market leader. • Other companies who are market leaders‚ see slide. Like Unilever‚ Coca-Cola (most market share)‚ Google‚ Apple‚ Nike. • Why are they market leaders and what has created this dominant position for them
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