Nordstrom Park Meadows Store #34 Nordstrom The 2013 Southwest Region Intern Project: The Millennial Customer Prepared for: Store #34 and the Southwest Region Prepared by: Brian McIntyre‚ Intern of Men’s Sportswear Devin Francil‚ Intern of Individualist and Via C July 23rd‚ 2013 Table of Contents Table of Contents Executive Summary 3 Who is the Millennial Customer? 4 Situational Analysis of Nordstrom 4 Analyzing the Numbers and the Nordstrom
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Balance Scorecard Study performance measurement in companies whose intangible assets played a central role in value creation. Interest in measurement for driving performance improvements Nordstrom: meets the needs of (Customer relationships and solution rather than price sensitivity.) Goal: obtain desired customer outcomes‚ such as acquire‚ satisfy‚ and retain targeted customers‚ and to build the share of their spending done with the company. Objectives in the learning and growth perspective
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In addition to restructuring the performance measurement and incentive compensation systems to more intrinsically-motivated approaches‚ Nordstrom should consider offering career development and educational opportunities to its sales associates. For example‚ employees could benefit greatly from classes that will benefit their career development and keep them engaged beyond their day-to-day job responsibilities (i.e. courses could cover topics such as sales techniques or finance). A day-on-the-job
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study looking at Nordstrom and how they handled unrest concerning their system of compensation. My initial reaction was of distaste for Nordstrom. Here was a company caught in the past‚ pitting employees against each other through a system based on implied prerogatives‚ without clear goals or documented methodology. Employees were forced to understand‚ against intuition and common sense‚ when they were supposed to leave off certain hours from their time card. Granted‚ Nordstrom couldn’t enforce this
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Meditations is one of Marcus Aurelius’ few pieces of work. The book preserves information pertaining to the author‚ genre‚ intended audience and provenance of the text. The author‚ Marcus Aurelius‚ was born in born 121 CE into distinguished Roman family. His father died when he was young; consequently‚ he was adopted by his grandfather who was a relative of the Roman emperor Hadrian. Hadrian adored Marcus‚ and when he chose his heir‚ Antoninus Pius‚ he requested that Antoninus adopt Marcus and Lucius Verus
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stereotypes among others will succeed or disorientate the approach and will end up with no correct personality description which will mislead you into wrong conclusions. 2. Can a friendly‚ customer-oriented attitude be developed in person? Can Nordstrom “train” employees to prioritize making customer happy‚ or it is purely a matter of personality? Yes it can be developed in a person‚ but it would depend on its personality how this skill will shine and if this value will be enacted. Something
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Accounting Instructor Michelle Gonzalez July 19‚ 2012 Nordstrom‚ Inc.‚ an upscale department store chain which specializes in clothing‚ accessories‚ cosmetics and household furnishings‚ has hired you as a consultant to help them determine if their performance measures are supporting their company strategies‚ objectives‚ mission and goals. Nordstrom prides itself on providing quality service and high quality clothing. Their mission: "At Nordstrom‚ our goal is to provide outstanding service every day
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I would suggest that Nordstrom use several different customer insight methods in order to truly understand the needs and wants of their customers. A very good idea for them would be to tune in on social media listening. The web is constantly growing and social media has become a large accepted part. It can easily be used to gather information from customers quickly and the best part is that it’s completely free. Nordstrom should provide customers with an easy way to leave feedback on their products
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Nordstrom Nordstrom’s employees and management are the company’s most valuable resource. An article written in the Seattle PI describes exactly why this is true. It states that‚ “Nordstrom salespeople make decisions as if managing their own business; they are trusted to do what is right. Everyone else in the company is there to help the sales staff make the sale and please the customer” (Mulady‚ 2009). The way the employees are treated and valued is a perfect portrayal of the company’s mission
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All customers know Nordstrom’s good policy and we have a huge amount of loyal customer that just buying from our store. The store I am working at‚ is the largest store in Washington DC area with the highest volume. Physical symbols: Nordstrom size (200‚000 sq. ft. on 3 floors) and it opened in 1988. Our department is in the 2nd floor with shoe department‚ handbag‚ men‚ accessories and jewelries and they change visual every week. Behavioral symbols: When they get ride off (sending them home) for
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