McClelland identified three key motivating drives that work for everyone. He named these key drives as: * The Need for Achievement * The Need for Affiliation * The Need for Power He also identified how these needs each vary in strength between different people. Everyone‚ says McClelland‚ is motivated by all of these‚ but to motivate individuals‚ the manager needs to consider what the primary drivers in each case are. Achievement How to recognise the Achievement Motive in a person
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