Lecture Summary Week Ten: Communication Date: 9 October 2013 Communication is about identifying the appropriate audiences‚ so consequently it is more than just communicating to the target market. Examples of audiences are new category users‚ brand switchers‚ brand loyals‚ influencers‚ intermediaries‚ and internal employees. You need to be clear about the selection of communication objectives. Are you building awareness (either recall or recognition)‚ brand knowledge (re attributes)‚
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Communication is the backbone of human existence. Without it we would be nothing more than organized matter. It has allowed us to grow‚ learn‚ build‚ and survive. The fact that our species has managed to develop advanced methods of communication‚ such as language‚ is what has set us aside from other animals. When we talk to another person we are sending a message which is received‚ decoded‚ and responded to accordingly. Communication depends on relationships between the people who are communicating
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features of a healthy relationship II. How to initiate interactions III. How to enrich a relationship How can you apply any one of the elements to improve relationships in your life? There are questions for your self-reflection! 2 I. Features of healthy relationship 1. Genuineness (Rogers‚ 1980) Revealing your true self and striving to be honest. More than absence of lying; openness and authenticity are significant facets. 3 I. Features of healthy relationship 2. Unconditional
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COMMUNICATING AS A COUPLE 13 August 2012 Communicating within a relationship can be complex‚ requiring both parties to work hard and diligently to be effective communicators with the other in the relationship through trial‚ error‚ and some helpful advice. Interpersonal communication can assist you as couples to grow stronger and develop emotional support systems for one another as your relationship continues to grow over time. Understanding how you can interact in a manner that is mutually
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Demonstrative Communication BCOM /275 January 27th 2014 Favorable outcome of any conversation is determined by how well the message is received and responded to. In demonstrative communication the use of nonverbal cues and gestures are often utilized to convey a message. These cues can range from facial expressions to body language to the tone of ones voice during the exchange and determines if the message is effective‚ ineffective‚ positive or negative. Ineffective demonstrative communication
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PROFESSIONAL COMMUNICATION Introduction & Definition Since the dawn of civilization man expressed his ideas and views in different ways to exchange his feelings and emotions. This way of exchanging the feelings is known as communication. Communication is one of essential conditions of social interaction. According to Brown‚ “Communication is the process of transmitting ideas or thoughts from one person to another for the purpose of creating understanding. According to Keith Davis‚
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A FIRST LOOK AT INTERPERSONAL COMMUNICATION CHAPTER TOPICS • • • • • Why We Communicate The Process of Communication Communication Principles and Misconceptions The Nature of Interpersonal Communication What Makes an Effective Communicator 1 Looking Out/Looking In Thirteenth Edition Why We Communicate • Physical Needs • Identity Needs • Social Needs • Practical Goals A FIRST LOOK AT INTERPERSONAL COMMUNICATION 2 Why We Communicate • Physical Needs • Social isolation increases risk of: • Coronary
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Can you live on your own without talking to any one for just one day!? Can you imagine how our lives without talking to people? Of course it is very difficult because communication with other people is very important in our daily lives‚ so the person can’t live alone without communicating with his family‚ friends and other members of the society. No one can know what you think about if you do not tell and explain what is inside your mind. The person who can communicate effectively and correctly is
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Demonstrative Communication Demonstrative communication includes nonverbal communication. Nonverbal communication is “all types of communication that don’t involve the exchange of words” (Rogers & Steinfatt‚ 1999‚ p.67). Nonverbal communication involves facial expressions‚ body language‚ and tone of voice‚ hand gestures‚ and eye contact. Demonstrative communication can have an effective and ineffective impact on the sender and receiver depending on how the communication method is used. Demonstrative
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Communication Communicating - or getting our message across - is the concern of us all in our daily lives in whatever language we happen to use. Learning to be better communicators is important to all of us in both our private and public lives. Better communication means better understanding of ourselves and others; less isolation from those around us and more productive‚ happy lives. We begin at birth by interacting with those around us to keep warm‚ dry and fed. We learn very soon that the
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