Types of Measurement Scales Marc Waters MKT/441 June 9‚ 2014 Cyndie Shadow Types of Measurement Scales Introduction For this week’s assignment‚ students are to select four types of types of measurement increasing order of sophistication; they are Nominal‚ Ordinal‚ Interval‚ and Ratio. These are categories in which numbers are grouped. This paper will also demonstrate how they can be effective in surveys or questionnaires. Nominal The number we assign to some object‚ idea‚ or behavior is
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is the number of auto accidents reported in a given month? A. Nominal B. Ordinal C. Interval D. Ratio 6) The names of the positions in a corporation‚ such as chief operating officer or controller‚ are examples of what level of measurement? A. Nominal B. Ordinal C. Interval D. Ratio 7) Shoe sizes‚ such as 7B‚ 10D‚ and 12EEE‚ are examples of what level of measurement? A. Nominal B. Ordinal C. Interval D. Ratio 8) Monthly commissions of first-year
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Likert Scales …are the meaning of life: Dane Bertram Note: A glossary is included near the end of this handout defining many of the terms used throughout this report. CPSC 681 – Topic Report Dane Bertram Likert Scale \lickurt\‚ n. Definition: A psychometric response scale primarily used in questionnaires to obtain participant’s preferences or degree of agreement with a statement or set of statements. Likert scales are a non‐comparative scaling technique and a
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CIA III Psychological Measurement and Statistics Likert Scale: A Critical Analysis By‚ Mahika Sharma Likert Scale: A Critical Analysis Introduction The Likert Format arises from the scale for measuring attitudes (Kaplan‚ & Saccuzzo‚ 2001)‚ the first of which was originated in 1932 by Rensis Likert (Edmondson‚ 2005). The rationale behind development of the Likert Scale by Rensis Likert was to measure psychological attitudes in a “scientific” way in 1932 and later in 1934 to expand upon the scaling
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Economy of scale refers to the benefits of producing on a large scale. When firms and industries increase the scale of their operation there can be advantages which reduce the average (unit) cost of their output. Internal economy of scale is the benefit‚ in the form of lower average costs‚ which a firm can gain from increasing its size. Internal economies of scale arise from the growth of the firm itself. One internal economy of scale can be marketing economies. For food retail industry‚ large
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ECONOMIES OF SCALE Economies of scale are an important aspect of efficiency in production .Economies of can henceforth be define as ‘the reduction in average costs of production‚ that occur as a firm increases in size’. As businesses grow and their outputs increases‚they commonly benefit from a reduction in average costs of production.Total costs will increase with the increase in output‚but the cost of producing each unit falls as output increases .The reduction
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Attitude Measurement: Likert Scale The Dogmatism Scale Please do not skip any of the statements‚ and answer each statement to the best of your ability. Strongly Agree‚ Agree‚ Sometimes‚ Disagree‚ Strongly Disagree 1.) Once an idea is in my head‚ I stick with it. 2.) My own personal beliefs seem to be more right than others. 3.) I am open to hear others opinions and let them at least try to change my mind. 4.) I would rather agree with someone‚ even though I know they are wrong‚ just because we
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Likert Scale Page 1 of 3 Likert Scale The following choices may help you when you design an attitude instrument. The bold face sets are the most popular. AGREEMENT z z z z z z z Strongly Agree Agree Undecided Disagree Strongly Disagree z z z z z z z z z z Agree Strongly Agree Moderately Agree Slightly Disagree Slightly Disagree Moderately Disagree Strongly z z z Agree Very Strongly Agree Strongly Agree Disagree Disagree Strongly Disagree Very Strongly z z z z Yes No z z z z Agree
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demonstrates how the composer explores important issues Robert Caswell’s Australian screenplay Scales of Justice ‘The Job’ explores many issues‚ including corruption within the workplace‚ racism and the avoidance of crime throughout the text. He deals with these themes and issues through the eyes of a naïve new Probationary Constable‚ Len Webber‚ as he battles with his conscience against right and wrong. In scales of Justice ‘The Job’‚ Constable Len Webber is new to the police Force. Sergeant O’Rourke
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RATING SCALES INTRODUCTION Rating scales‚ as the name implies‚ are scales for rating each of the characteristics or activities one is seeking to observe or assess. A rating scale is a set of categories designed to elicit information about a quantitative or qualitative attribute. They enable an observer to systematically and objectively observe a person and record those observations. In the social sciences‚ a common example is the Likert scale in which a person is person selects the rating which
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