Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People
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So Nokia has already been through one (successful) change programme‚ turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable‚ but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous “burning platform” memo bluntly explaining the serious strategic challenges facing Nokia -
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of the global famous telecommunications industry‚ Nokia enjoys about 1‚200 expatriates in their global assignment. To well organize a great deal number of expatriates‚ Nokia create a comprehensive performance management program to set up goals‚ performance evaluation and feedback about their expatriates. Besides‚ it also concerns about continuous training and development efforts as well as performance-related pay. As other global enterprise‚ Nokia was utilizing global‚ standardized performance management
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Management Professor: Vanessa Washington Human Resource Planning and Organizational Strategy Rhonda Hudson August 4‚ 2014 Human resource is about the people in an organization; which is the core of any organization and its strategic plan. When properly aligned‚ the human resource department contributes to a successful strategy and the financial bottom line of a company. To have full involvement with strategy development‚ human resource needs to compare what it does now‚ with
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DEVELOPING GLOBAL HUMAN RESOURCE STRATEGIES Hans-Erich Mueller∗ FHW-Berlin School of Economics Discussion paper for European International Business Academy 27th Annual Meeting‚ 13-15 December 2001 in Paris Abstract. A few years ago it was typical to give one’s subsidiaries a free rein and send managers overseas from headquarters only. But today a great deal depends on overcoming this one-way street and in looking
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National Human Resource Development Strategy Although a definition of human resource development (HRD) is controversial‚ it has traditionally been defined in the context of the individual‚ the work team‚ the organization‚ or the work process. There is‚ however‚ a rapidly emerging emphasis on HRD defined as a national agenda‚ often in the past labeled as manpower planning or human capital investment. Within the context of national HRD (NHRD)‚ these terms are‚ however‚ viewed as limiting and narrow
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differentiation strategy in providing excellence customer friendly experience and a one stop service for the client. We will be discussing three Human Resource Management strategy and analyse their impact on the company differentiation strategy 1.2 Extensive Investment in training and retraining The right people with the right job coupled with the right and extensive
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Human Resource Strategy Chic-Boy is a fast casual restaurant chain of Pier One Holdings Corporation. Now‚ committed to environmentally-friendly operating practices‚ They already established Different branches in the country. With the growing number of branches‚ the firm had to maintain the capacity of their people to maintain the status their establishment. Part of that subject‚ is the Human Resource Strategy of Chic-boy Chic-boy hires people who are : * At the college Level‚ College Graduate
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content I. Introduction II. Context of Nokia business strategy and the significance of stakeholder 1. Vision 2. Mission 3. Objectives 4. Stakeholders a. Internal (Employees) b. Connected (Customers and suppliers) c. External (Government) III. External environment and organizational audit 1. PESTEL (located in Finland) 2. Five force 3. Organizational audit IV. SWOT analysis of company and strategic positioning techniques to the analysis of Nokia 1. Value chain 2. SWOT · Strength ·
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