Nokia Corporation[3] (Finnish: Nokia Oyj‚ Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ]‚ English /ˈnɒkiə/) (OMX: NOK1V‚ NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi‚ Espoo‚ Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications‚ games‚ music‚ media and messaging‚ and free-of-charge digital map information and navigation services through
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offerings NOKIA Nokia‚ originally a Finnish forestry products company formed is 1865‚ is now the world’s top seller of mobile phones. Over the years‚ Nokia has made everything from toilet paper to television sets and tires. But in 1992‚ incoming CEO Jorma Ollila focused all of the company’s resources on telecommunications. Nokia’s first digital phones appeared on the market in 1993. At the time‚ Nokia expected to sell only about 400‚000 units. Instead‚ it sold 20 million. By 1998‚ Nokia was selling
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Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow General Information Nokia’s India Operations Interesting Facts about Nokia Nokia Mobile Phone Categories Objectives Of The Study Research Methodology Data Analysis And Interpretation Findings Of The Survey Observations And Conclusion Bibliography 2 General Information Nokia Corporation is a Finnish multinational communications
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1. Does Nokia have a truly global strategy‚ rather than just a series of regional strategies? Explain. Yes‚ it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple‚ easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies
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Innovate Or Die Ask a European about Nokia and a faraway look will come into their eye‚ a wistful tone creep into their voice. During the late 1990s and early 2000s the 147-year-old Finnish company became a global technology star: the world’s No. 1 mobile maker and the first brand of phone everyone owned. In some emerging markets‚ so the story goes‚ the word ‘Nokia’ became a generic term for ‘mobile phone.’ But becoming synonymous with phones is where it all went wrong. There can be little doubt
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In 2007‚ Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure‚ with a focus on offering innovative mobile broadband technology and services. In 2011‚ Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic
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Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level‚ Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan‚ “ Connecting People ”‚ by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs‚ strong customer recognition and upholding
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WHAT CAN DAMAGE TO A BRAND IMAGE? CITE SOME EXAMPLES An organization’s brand is its heart and spirit. It’s a living thing‚ to be treasured‚ cherished and nurtured. It’s your reputation and promise – how you walk and talk and behave in business. It’s about integrity. Even more important‚ a brand is how others see‚ perceive and speak of you. It’s not something that can be contrived by a new coat of whitewash or silly‚ self-serving slogans. An organization’s brand – whether major corporation or entrepreneurial
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Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi‚ Espoo‚ Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications‚ games‚ music‚ media‚ and messaging‚ and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens‚ Nokia Siemens Networks‚ which provide telecommunications network
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Problems at Nokia Nokia‚ considered to be the pioneer in smartphones and a global leader in the mobile phones market‚ started to face severe challenges to its dominance in the smartphone market in 2007. The problems came mainly in the form of competition from the new mobile operating systems that entered the market like iOS and Android. Nokia had started the smartphone business and had been the leader since the release of its smartphone OS Symbian in 1997. But the release of Apple’s revolutionary
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