customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently
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Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest
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Our challenge is to achieve this in an increasingly dynamic and competitive environment” Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create‚ build‚ and encourage people from all countries to communicate with each other in order to create a world where everybody is connected. Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals
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electronics like Samsung‚ LG‚ Sony-Ericsson and Motorola‚ Nokia really rules the mobile phone market all over the world with nearly 40% of the market share with no close competitors. Nokia is certainly the king when it comes to brand value‚ service and experience. The Finnish mobile giant is clearly No. 1 choice in South East Asia including India and China. How they could reach the top position? Let’s find out. 1. Call Quality Nokia is known for its circuitry to handle the RF Reception and
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Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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Recruitment and Selection Practice of NOKIA Executive summary: For this project‚ we have chosen the company NOKIA. Nokia is a mobile telecommunications company‚ and offers far more than just mobile phones for everyday use. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day‚ more than 1.3 billion people use their Nokia to capture and share experiences‚ access information
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SWOT analysis of Nokia Strengths Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity‚ Innovativeness‚ durability & reliability. It has very good financial position‚ higher return on equity (ROE)‚ return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities
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Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. Nokia is a broadly held company with listings on four major exchanges. Nokia comprises
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August 13‚ 2007 Nokia’s New Chipset Strategy Let the chips fall where they may ♦ Nokia announced a new chipset strategy including the use of standard 2G chipsets and the licensing of its protocol stack for merchant market chipset suppliers. ♦ Broadcom‚ STMicroelectronics and Infineon are the clear winners (in that order). ♦ To varying degrees all other chipset suppliers are losers while Texas Instruments faces a “two birds in the bush” situation. Signals Flash provides timely information
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innovation paradigm. With whom‚ why and on what does Nokia collaborate on product development? Whom… Alliance‚ Competitors and Non-familiar partner Why… To create a market for a new product and set the standard for that particular technology. To collaborate with a local manufacturer in order to enter the mobile phone and network technology markets in China‚ Brazil and Australia as the local or national authorities or government required Nokia to nationalize their production facilities abroad. To
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