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NOKIA History of NOKIA The name NOKIA comes after the Nokia River in southern Finland‚ next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam ’s paper mill on the banks of the Nokianvirta river. Between 1865 and 1967‚ the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronic. In 1967‚ all 3 companies merged-up to form the NOKIA
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.................................................................... 6 CRM Implementation: ............................................................................................................................. 6 Comparative Analysis of Nokia and Sony Ericsson’s CRM: ...................................................................... 11 Major Findings: ..................................................................................................................................
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PAGE INTRODUCTION OF NOKIA…………..…………………………………………….2 HISTORY AND BACKGROUND……………………………………………………..2 BUSINESS ENVIRONMENT: INTERNAL ENVIRONMENT OF NOKIA…………………………………………..3 VISSION STATEMENT OF NOKIA………………………………………………….3 MISSION STATEMENT……………………………………………………………….4 OBJECTIVES OF NOKIA……………………………………………………………..4 CHANGING NATURE OF ORGANISATION………………………………………5 MANAGEMENT AND ORGANISATIONAL STRUCTURE:
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INTRODUCTION Nokia’s history spans more than a hundred years and contains many stories‚ events and milestones brought about by the many twists and turns of the world history and industrialization. After the 1966-67 mergers‚ Nokia defined its main businesses to be rubber‚ cable‚ forestry industry‚ electricity generation and electronics. 20 years on‚ the company had added chemicals‚ floor coverings and TV sets to the aforementioned businesses. The electronics business started in the 60s when the Finnish
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A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry ’s most powerful brand. Its handsets virtually defined the industry
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NOkia Organisation structure at Nokia Introduction Nokia is an international producer of computer software‚ internet and telecommunication equipment‚ it is one of the major candidates competing in the smart phone industries (Studymode2013). Dominating the market around 15 years‚ Nokia was perceived as the more dominant and relentless brand within its industry. However‚ due to a number of problematic issues within the company‚ Nokia was forced into making implosive and drastic design resulting
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Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation of Nokia 2.4.2Nokia mobile phones by Series 2.4.3Lifestyle and Psychographic Basis for Nokia 2.4.4The Segmentation of Nokia conducted on the basis of
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Assignment 1 – Nokia Case Study Introduction: As a former global leader in the cell phone industry‚ Nokia have a history of great ability to adapt new markets with a solid strategy. Formed in 1865‚ Nokia started out as a lumber mill and moved on to the production of electricity and rubber. In 1992‚ Nokia decided to focus solely on the cell phones industry and rapidly obtained great market share‚ and later became pioneers of the wireless revolution which derived the smartphones. Despite this impressive
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The beginning of Nokia goes back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898‚ the Finnish Rubber Works Ltd was found‚ and in 1912‚ Finnish Cable Works began operations. Gradually‚ the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally‚ these three companies were merged to form Nokia Corporation in 1967. Nokia Corporation engages in the
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