MARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27‚ 2011 TABLE OF CONTENTS INTRODUCTION………………………………………………………….………3 BRIEF HISTORY………………………………………………………..…………4 QUESTIONS AND ANSWERS……………………………………....................5-8 ← QUESTION 1……………………………………………………………….5 ← QUESTION 2……………………………………………………………….6 ← QUESTION 3……………………………………………………………….7 ← QUESTION 4………………………………………………………………8 CONCLUSION………………………………………………………..
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I visited Woolworth s and the and I picked up Nivea‚ Dove‚ Brut and Rowena for deodorants. The prices were $4.59‚ $3.99‚ $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched the companies and the way they target their market they do primary and secondary research Secondary research In the deodorant category‚ companies used many secondary research sources to discover
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NIVEA is a global skin and body care brand owned by the German company Beiersdorf. NIVEA has a long history in the industry dating back to 1911. NIVEA for men was introduced in the late 1980’s due to a greater demand for male products in a previously female dominated industry. In other words‚ males all over the globe were starting to take an interest in skin care and NIVEA was an innovative market leader. Since then recent estimates show NIVEA for men has ≈ 37% market share in male beauty products
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Sebastián Gómez Nivea For Men Marketing Case Study May 18‚ 2014 1. What is the difference between product range and product mix? Product range refers to the different types of products within one category. For example‚ in the category of soft drinks there are products like Coca Cola‚ Sprite‚ Mountain Dew etc… In the other hand product mix refers to the different categories that are sold. For example‚ fruits‚ soft drinks‚ candy etc… 2. How would the increase in marketing awareness affect
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famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market‚ and is still Nivea’s signature product. Since then‚ the company has grown to be one of the largest skin care brands throughout the world‚ selling a range of products in over 150 countries. However‚ to meet the ever evolving customer needs and to further penetrate into the personal care and cosmetics market; Nivea extended its product range to include: body moisturisers ‚ sun care‚ Nivea for men
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
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introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating its business and strong relationship with its customers. The legacy skincare brand Nivea can be easily found in 150 countries around the world. Approaching its 100th birthday‚ " Nivea" derives from the Latin word " nivius‚ meaning snow-white." The first brand to bring skincare products from the privileged elite to the mass market‚ its initial product offering‚ Nivea Crème‚ was created by a team of dermatologists
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA‚ one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚
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lotion helps our skin to be smooth and re-hydrate. Nivea is known for it’s being effective in skin care product. We have written a brief introduction of NIVEA along with its history. And being one of the best lotion‚ it’s cost is much expensive than other brand that’s why not all can afford to buy it. So our objectives is to put lotion into sachet. In that case people will be convenient to carry it and can afford it. INTRODUCTION Nivea is a Global skin and body care brand own by the german
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Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specializing in skin and beauty care. Nivea brand represent very high quality beauty care and skin product. Nivea products close to its customers‚ regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested
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