CASE STUDY ON AMWAY 1) What challenges did Amway face in India in relation to the distribution? Ans. Capturing the ruler area. Creating own warehouses Storage problem Rate of courier service is very high Telephone rates are also high. Maintain the price of product as for the Indians. Introduce by the advertisement. 2) Discuss the merits and demerits of various distribution channel present. Ans. A) Vertical Marketing System: - Merits :- i. Consumer
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PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy
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FINANCIAL ANALYSIS OF AMWAY Financial ratios are useful indicators of a firm’s performance and position. Most ratios can be calculated from information provided by the financial statements. Financial ratios can be used to analyze trends and to compare the firm’s financials in the industry. (http://www.netmba.com/finance/financial/ratios/) There are wide ranges of relative financial performance indicators that can be used to assess various aspects of a target company’s financial performance which
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not pick up. Amway didn’t focus on training their sales reps and this resulted in a lack of motivation for the sales reps. Sales personnel used hard selling methods and often forced the product on the consumer. The products were sometimes of mediocre quality this coupled with a false premium image caused customer dissatisfaction. Lack of networked banks‚ toll free phone lines and online shopping was another cause for Amway not doing well. Distributor Attrition was another cause Amway weren’t directly
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Amway recognition in 2012 When you dedicate your business tohelping people live better lives‚ you tend to get noticed. We humbly share theseaccolades with the more than three million distributors and 21‚000 employees that comprise our global Amway family. We admire your persistent pursuit of potential. And with heartfelt thanks‚ we honor you. AUSTRALIA Major Donor Status‚ The Children’s Hospital Westmead CANADA National Strategic Partnership Award‚ Canada Workplace Health
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1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers‚ deodorant and shower products. In 1980 when Beiersdorf‚ the international company that owns NIVEA‚ launched its NIVEA FOR MEN® range internationally‚ it broke new ground with its aftershave balm
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on the ’NIVEA for Men’ case study 1. Describe the ’Nivea for Men’ product range. Nowadays‚ Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that‚ to develop new products‚ the company interested itself to the consumers’ needs‚ which was the protection of the face after shaving. It’s from there that Nivea for Men
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Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the families of brands owned by Beiersdorf‚ the international skincare company and it began in 1911(Nivea for Men - Brief‚ 2011). In 1980 Nivea launched NIVEA FOR MEN globally‚ and it was very famous among the male as it was the first product that are alcohol-free. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma‚ 2011)
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examine the marketing strategy of a product. Our group has decided to choose deodorant for our assignment topic. We have chosen the brand‚ NIVEA‚ which is a German brand belonging to Beiersdorf AG‚ Hamburg‚ Germany. The product that we are going to study in this assignment is NIVEA Fresh Active Roll-On deodorant as shown as figure 1 ( hereafter referred to as ‘NIVEA roll-on’) contains ocean extracts and offers the real confidence of a 24 hours effective regulation of perspiration providing a fresh feeling
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Break Even Analysis Breakeven analysis is a powerful management tool‚ and one that is critical in planning‚ decision-making‚ and expense control. Breakeven analysis can be invaluable in determining whether to buy or lease‚ expand into a new area‚ build a new plant‚ and many other such considerations. Breakeven analysis can also show the impact on your business of changing your price structure. As the price goes down (and so your gross margin goes down)‚ breakeven shoots up - usually very rapidly
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