Fundamentals of Marketing: Case Study Assignment - NISSAN Introduction Established in 1933‚ Nissan Motor Co.‚ Ltd. was a pioneer in the manufacturing of automobiles. Nearly 70 years later‚ Nissan has become one of the world’s leading automakers‚ with annual production of 2.4 million units‚ which represented 4.9 percent of the global market. Domestically‚ the company sells 774‚000 vehicles on an annual basis‚ placing it second behind Toyota Motor Corporation. About 35 percent of Nissan’s vehicles
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Individual Assignment: leading change for Carlos Ghosn at Renault and Nissan – Core Leadership task Carlos Ghosn is very strong leader who leading the Renault and Nissan. He made the Company strategic alliance for Nissan with French auto car manufacturer Renault was mutually beneficial for both companies‚ each of them expanding portfolio and becoming more competitive in the context of globalized mature automobile market. Analysis the leadership of Carlos Ghosn‚ actually he made a number of remarkable
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NISSAN CASE In the following‚ we are going to determine and discuss the 8 steps of Kotter in the Renault-Nissan article. The first step on the Kotter “scale” is “Establishing a sense of urgency”. From the beginning‚ Carlos Ghosn had a very clear communication strategy. He worked on creating a sense of urgency by sharing to the world how bad Nissan’s situation was. On the 18th of October 1999‚ Ghosn got straight to the point‚ by affirming to the auditors that Nissan was in a bad shape and was losing
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Organizational Leadership Nissan Case Submitted by: Team 1 February 21‚ 2013 Question #1: What were the major problems at Nissan? Severe negative financial position in the market and unprofitable operation with the following causal factors: Product Management: Poor product styling resulting in loss of market share greater than many other car manufacturer’s total production Decentralization: Too many vehicle platforms that made production inefficient and was further complicated
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Case: Nissan Reinventing Nissan 1) What benefits will Nissan gain if its procurement of parts is combined with Renault’s parts procurement on a global basis? Are there any costs to this change? What problems does Nissan create if it abandons the keiretsu system for purchasing parts? In what ways might the Internet facilitate this change? Ghosn’s plan to combine‚ centralize‚ and globalize Nissan and Renault’s parts procurement would cut costs by 20 percent! Before this change‚ Ghosn estimated
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Teaming up with Nissan who was in financial difficulties and had already established position in the market looked like a perfect fit for both sides. In revenge for teaming up with Renault‚ Nissan could obtain financial support as well as a market presence in a new market – Europe and South America (Donnelly et al.‚ 2005) 4.3.1.1 Renault Renault‚ headquartered in Boulogne-Billancourt‚ back in the time of the merger was a relatively young company‚
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CULTURAL CHANGE: A COMPARATIVE STUDY OF THE CHANGE EFFORTS OF DOUGLAS MACARTHUR AND CARLOS GHOSN IN JAPAN by KOJI NAKAE B.S. Law‚ University of Tokyo (1987) SUBMITTED TO THE MIT SLOAN SCHOOL OF MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY June 2005 ©2005 Koji Nakae. All rights reserved. The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic
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someone that portrays characteristics of ‘ matrix management‚ totally quality management and new methods of strategic alliances and globalisation’. A technocrat is predefined in appendix 1 as ‘controlled‚ methodical and determined’. When analysing Ghosn he ultimately portrays more of these qualities than an ‘Artist’ who presents aspects of ‘volatility ‚ unpredictability and funny’. This is shown through actions such as restructuring company management through cross-functional teams (CFTs) and successfully
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integral part in the success or failure of an organization. Realizing that immediate change was needed‚ Nissan turned to Carlos Ghosn to revive a company headed towards bankruptcy with a record loss of more than $6 billion in fiscal year 19991. Using core tasks of change leadership Ghosn implemented procedures and technologies to deal with rapid changes in the business environment which transformed Nissan into one of the most profitable companies in the world. Simply put‚ Carlos Ghosn’s leadership spearheaded
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Carlos Ghosn – Change Leadership Carlos Ghosn implemented highly effective change leadership when transforming Nissan from a company that was experiencing several years of negative growth to one of the best managed and most profitable corporations in its industry. He accomplished this by executing management techniques that can be categorized within the “core tasks of change leadership.” The evaluation of Ghosn’s execution of each task is covered in the following paragraphs below. The case
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