Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them. Criteria for segmenting An ideal market segment meets all of the following criteria: * It is possible to measure
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to notice that there are many geographic factors that effect regions across the world. A few of the most noticeable are monsoons and deserts. Over time these factors have altered the relationships between certain regions and benefitted our development in society. However‚ they can be extremely demoralizing as well. Not only is nature disrupted but the way in which people live on a daily basis. We are forced to make changes and adapt to the overwhelming geographic factors. Monsoons are one uncontrollable
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“INTRODUCTION” Geographic Information System (GIS) is a computer based information system used to digitally represent and analyze the geographic features present on the Earth ’s surface and the events (non-spatial attributes linked to the geography under study) that taking place on it. The meaning to represent digitally is to convert analog (smooth line) into a digital form. "Every object present on the Earth can be geo-referenced"‚ is the fundamental key of associating any database to GIS
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Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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Japanese business partner‚ Nissan Motor‚ Ghosn moved boldly. He slashed costs‚ closed unprofitable factories‚ shrank the supplier network‚ sold unprofitable assets‚ and rewired Nissan’s insular culture. Skeptics pronounced his efforts doomed. But within a year‚ Ghosn had returned Japan’s second-largest auto manufacturer to profitability and was widely credited with saving it from collapse. Since then‚ Ghosn—who was named CEO of Nissan in 2001—has transformed Nissan into one of the world’s most
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What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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The purpose of market segmentation is to enable the marketer to adjust marketing mixes (product‚ price‚ promotion‚ place) to meet the needs of one or more specific segments. Basically marketers use the market segmentation process to divide big markets into smaller segments according to characteristics of individuals‚ different groups and locations. Adidas the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world markets by looking at buying attitudes
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To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put
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market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are different forms of segmentations available like the democratic‚ geographic‚ behavioral and psychographic segmentation. (Gillian Mc Ghee‚ 2008) The psychographic segmentation is something
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(Wikipedia‚ 2010). Markets Segments can be separated into: • geographic segmentations (i.e. their location)‚ • demographic/socio-economic segmentation (gender‚ age‚ income occupation‚ education‚ sexual orientation‚ household size‚ and stage in the family life cycle)‚ • psychographic segmentation (i.e. similar attitudes‚ values‚ and lifestyles)‚ • behavioral segmentation (i.e. occasions‚ degree of loyalty)‚ • product-related segmentation (relationship to a product) Which is the market segment of
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