Responding to the Wii Group Case Writeup BUSMHR 4490 In the Harvard Business Review case Responding to the Wii‚ Kazuo Hirai was faced with an interesting dilemma. Hirai‚ the chief executive of Sony Computer Entertainment Inc. faced pressure due to Sony’s Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced a major business decision in deciding how Sony should respond to the cheaper‚ more interactive‚ family oriented
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console industry. Internal Rivalry There is high internal rivalry among competitors because the core player market is growing slowly‚ competitors have high exit barriers and the products developed turn obsoletes in less than 5 years due to the fast progress of technology. The players in the industry are: Sony‚ XBOX and Nintendo. Buyer Power The bargaining power of buyers is high because there are many options with very low switching costs. Substitutes Low substitute power because they are not very
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Linking New Product Development to Strategy By Gary Getz and Pedro do Carmo Costa Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk. Few‚ however‚ are satisfied with the output of their efforts. One potential reason for their dissatisfaction is the disconnection between their organization’s new product development (NPD) and strategy development processes. Without this connection‚ product development pipelines
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Responding to the Wii Executive summary: Given the current market scenario‚ Sony will have to fight on both fronts. The Wii has unlocked a new segment of the market. Sony should adapt its strategy to address this new market. But Sony must not lose sight of the big picture‚ to win the long term race for the “center of the living room”. Sony should leverage its relation with game developers to introduce simpler games for the casual gamer. It has to keep targeting the hardcore gamer and it must continue
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Wii Console 1. The demand for Wii console will be relative elastic. As from the passage‚ it mention that “Nintendo announced its first price drops for the console. In Japan‚ the price dropped from ¥25‚000 to ¥20‚000 and they sold more than three million Wii consoles also ending 9 months of declining sales”. This shows that that demand for Wii console is elastic as people responded to the price drop and thus they demanded more which also help Wii console to earn back their losses. Also another
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1. How attractive was the videogame console industry in 1985 (when Nintendo was the volume leader)? What did Nintendo do to position itself relative to the 6 forces?” * Not very attractive; home video game market ended in 1983 because of the saturation of low quality games developed by third party game developers for the Atari System. The games were uninspiring or unattractive. * Domino effect: software houses collapsed because they had to reduce the price of their games‚ making the
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company in the world with some of the competitors such as Yahoo!‚ Apple and Microsoft that compete in the same technology customer market with their products such as iOS‚ Windows Phone 7 and many more. To make sure Google’s business is in the market‚ Google needs to keep create and innovate their products so that customers are using Google products and keep their business in the market. TABLE OF CONTENTS INTRODUCTION Figure 1: Google Logo (Google‚ 2012) Google is a world known company
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Nintendo’s strategy towards game developers Nintendo serves as a good example of a firm that has managed to capture a great deal of value created by other players in the market‚ among others by leveraging the value created in the compliments market. The company mainly signed licensing agreements with outside programmers for development of games compatible with their hardware system. But by still keeping a small share of the game software development in-house (10% in the U.S)‚ Nintendo basically
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Strategy of Nokia for New Product Development Introduction Founded as a paper mill company in Finland back in 1865‚ Nokia has evolved into a diversified industrial company by merging with Finnish Rubber Works (establish in 1898) and Finnish Cable Works (establish in 1912) in 1967. Since then‚ the company has been known as Nokia Corporation and become the world largest mobile phone company. Eastern and western Europe are the main market until the liberalization of trade with former Soviet bloc
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analysis Page 5-6: Marketing strategy Page 7-8: Marketing mix Page 9-10: Critiques Page 11-12: References Executive Summary This report analyses‚ recommends and concludes details about Nintendo‚ more notably the Nintendo Wii. The report analyses the strengths‚ weaknesses‚ opportunities and threats that Nintendo has. The report touches on the marketing strategies that were used in relation to the Nintendo Wii and also critiques those marketing strategies and gives feedback of how those
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