The Marketing Strategy of Nintendo Wii The Wii is a home video game console‚ launched in the major global markets at the end of 2006. It is released by Nintendo‚ which is one of the most influential and reputable leading brand in the world’s game industry with age-old history‚ exclusive brand culture and loyal fans. Over the past few years‚ three main game companies have been vying for market share and sales in a highly competitive market: one is Nintendo’s Wii‚ which we will mainly focus on in
Premium Wii Video game console History of video game consoles
from 6 to 40-45‚ but still mostly formed by males. Nintendo Wii changed the rules of the game‚ by addressing people of both sexes‚ and of ages ranging from 5 to 65. At the same time‚ it also renewed the way of video gaming‚ from a mostly individual activity to a group game‚ and by changing the channel of interaction between the gamer and the console‚ from a manual joystick towards a body-motion based system. The impressive success Nintendo Wii has experienced during the first two years after its
Premium Video game console Video game Nintendo
Product lifecycle of the Nintendo Wii Key: 1. INTRODUCTION 2. GROWTH 3. MATURITY 4. DECLINE A production life cycle illustrates the phases that a product goes through during its existence. The graph above shows the growth of the Wii since its introduction in 2006 when it was launched onto the market. The continual upwards sloping line shows no sign of decline as after five years it is still at the top of cutting edge technology. This shows that Nintendo has redefined what was traditionally
Premium Wii Video game console Nintendo
Case Analysis: Nintendo and the Wii Every industry and every company operates within a unique internal and external environment. Because of this there is never one specific strategy that dominates others‚ even within industries. Determining which strategic direction to take in order to meet goals and achieve a company’s vision is not easy or uniform. For this reason‚ simply reading about business strategy from a textbook doesn’t give the reader a true sense of real life decisions companies face
Premium Video game console Nintendo Wii
Strategic Management – Nintendo Wii Case 12th August‚ 2009 PGSEM 2009 Sec-? Strategy Group I Dinesh Bhagwat 2008020 Bobby Kurian 2009009 Sajith Radhakrishna Shetty 2009053 Mathew Jacob 2009030 Threat of new entrants The video game console industry‚ being a typical oligopoly‚ enjoys high barrier to entry. Three firms dominate the industry with comparable market share. See Exhibit 1 and 2 for latest sales data. Existing industry
Premium Video game console Wii Nintendo
Nintendo WII Case Business 412 September 21‚ 2014 Company name Nintendo WII Industry: Video Components and games Company website: (www.nintendogames.com) Company Background: Nintendo was a small Japanese business founded by Fusajiro Yamauchi on September 23‚ 1889 known as Nintendo Koppai in Kyoto Japan. They produced and marketed Hanafuda cards. The name Nintendo meaning “luck In Heaven. Hanafuda was a handmade card and was successful. (www.Nintendo.wikipedia.com). In 1959 Nintendo stuck
Premium Wii Video game console Nintendo
Audit Report: Marketing Plan and Situation Analysis for Nintendo Wii Wii’s Macroenvironment The Nintendo Wii’s macroenvironment consists of many components that the company has been able to successfully use to their advantage. They have developed a product that has completely revolutionized the gaming industry. Nintendo has done their research‚ and managed to expand their target market to people who would never think about gaming. They have successfully produced a product that almost
Premium Video game console Wii Nintendo
over 40 languages (Bryan‚ 2006). However‚ the concept that the author described had been used in practice decades ago. In this write up‚ focus will be given on introducing the blue ocean strategy concept and examples from Crocs incorporation and Nintendo incorporation to discuss the relevance and importance of BOS in today’s business environment. In today’s competitive business environment‚ many companies and organizations compete in the defined and existing market space and are racing
Premium Wii Video game console Xbox 360
The Wii is a home video game device released by Nintendo (Japanese company) on November 19‚ 2006. The sales of Wii until 2011 is 5 billion dollars ‚ this is only in 5 years. The Wii primarily competes with Microsoft’s Xbox 360 and Sony’s PlayStation 3. Nintendo states that its device targets a broader demographic than that of the two others.[8] As of December 2011‚ the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales‚[9] and in December 2009 broke the record for best-selling
Premium Wii Video game console Xbox 360
these points will be covered and applied on Nintendo’s seventh generation console which is the Wii. It is a new direction for the company. Nintendo desired to create an assimilation of a motion-sensitive controller combined with modest technological improvement in processing power and graphics in order to target a broader demographic than that of the other competitors. Segmentation Demographically‚ Wii targets males and females of a vast age-range [ (4 years-10 years) ‚ (11 years-19 years)‚ (20
Premium Wii Pricing Marketing