Tbc n€& LJ/pe suruuding h*ich overshadcred *e innoduction of -Wii system bliday seasm" Ss5r srted is vidm ganre console segmen since 2ffi0‚ Iwata warited to todally change the ryrtet’s perception oftheWii by pxwiding anentirely different video strare in ttre gamc playingc4pqi€‚ne that would be less intimidat- o casual garws and to people who bad not previou$ plapd video garrs. The concept un&dying ing the ent Wii--with its inrcvrtive tw6 dtt6 later. ffitroll€r-lras’ to
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licensing program with six retail companies Started selling Nintendo systems in New York 1988- Sales reached 7 million; licensed to 31 American software companies 1990- Nintendo had 90% of market share worldwide 1991- Increased to 100 licensees; rescinded its exclusivity requirements 1992- Nintendo had 40% market share (Sega with 60%) Left alliance they had with Sony 1996- Launched Nintendo 64 in Japan and US (had 3D capabilities) Nintendo had 41% market share (Playstation with 49%) 2001- Gamecube
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Responding to the Wii Group Case Writeup BUSMHR 4490 In the Harvard Business Review case Responding to the Wii‚ Kazuo Hirai was faced with an interesting dilemma. Hirai‚ the chief executive of Sony Computer Entertainment Inc. faced pressure due to Sony’s Playstation 3 video game console losing market share to the Nintendo Wii. Hirai faced a major business decision in deciding how Sony should respond to the cheaper‚ more interactive‚ family oriented
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and Nintendo. Buyer Power The bargaining power of buyers is high because there are many options with very low switching costs. Substitutes Low substitute power because they are not very similar (like TV or other entertainment device) and don’t fulfill the same exact purpose. Sony has few competitors due to high barriers-to-entry and startup costs but buyers and suppliers (game developers) have high bargaining power and low switching costs. Sony should target a new market as Nintendo did
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Responding to the Wii Executive summary: Given the current market scenario‚ Sony will have to fight on both fronts. The Wii has unlocked a new segment of the market. Sony should adapt its strategy to address this new market. But Sony must not lose sight of the big picture‚ to win the long term race for the “center of the living room”. Sony should leverage its relation with game developers to introduce simpler games for the casual gamer. It has to keep targeting the hardcore gamer and it must continue
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PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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Wii Console 1. The demand for Wii console will be relative elastic. As from the passage‚ it mention that “Nintendo announced its first price drops for the console. In Japan‚ the price dropped from ¥25‚000 to ¥20‚000 and they sold more than three million Wii consoles also ending 9 months of declining sales”. This shows that that demand for Wii console is elastic as people responded to the price drop and thus they demanded more which also help Wii console to earn back their losses. Also another
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summary Page 4: Situational analysis Page 5-6: Marketing strategy Page 7-8: Marketing mix Page 9-10: Critiques Page 11-12: References Executive Summary This report analyses‚ recommends and concludes details about Nintendo‚ more notably the Nintendo Wii. The report analyses the strengths‚ weaknesses‚ opportunities and threats that Nintendo has. The report touches on the marketing strategies that were used in relation to the Nintendo Wii and also critiques those marketing
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Nintendo Case Analysis Case Analysis The Nintendo Case Analysis revolves around Nintendo Canada’s President Peter MacDougall anticipating the launch of the Game Boy Color which would become effective on November 23‚ 1998. Essentially‚ the Game Boy Color was viewed as one of the most important launches in the history of Nintendo’s gaming industry since the product was also introduced in North America and Europe respectively. According to the article‚ “Game Boy was arguably the most successful
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How did Nintendo successfully re-created the home video game business following the Atari-era boom and bust? Yamauchi was working on a new gaming console (the Famicom) that would be cheaper‚ but at the same time having better graphics and faster action than the competition. They started trying to replicate the “feel” of the Nintendo arcade games however on a less powerful version that would be suitable for home use. They also had a security chip included in the system‚ so only Nintendo approved
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