KIIT School of Law PROJECT REPORT ON SUBJECT: SERVICE MARKETING Guided by Prof. S S Mohanty Submitted by P Sri T Krishna BBA LLB Sec. B‚ 1182072‚ 2nd SEM Introduction: About Canon Incorporation Canon Incorporation is a Japanese multinational company that specializes in manufacturing imaging and optical products worldwide. The company manufactures many products like cameras‚ lenses‚ camcorders‚ photo printers‚ office network multifunction
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Pep Ventosa Pep Ventosa is a modern fine artist who utilizes digital technology in both taking photographs and creating fine art using Photoshop. Ventosa is considered to be a fine art digital imaging artist because of the qualities of his work and because his work is exhibited worldwide. Due to the unique nature of his work‚ Ventosa has caused the art world and me to see scenes or objects in new and exciting ways. Pep Ventosa was born in 1957 in Vilafranca del Penedes‚ which is near Barcelona
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Carolina was the sole distributor of the polyester fibers and yarn for the product Kodel. 1991 the first digital camera system was introduced to the photography market. In 1992 the company announced a joint R&D project with Canon‚ Fuji‚ Minolta and Nikon to develop an Advanced Photographic System. Kodak introduced its first website in 1995‚ this was just to tell consumers about the company‚ not to offer any other service via internet. Company Structure: Kodak currently has three different market
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September 17‚ 2010‚ from http://www.americanchronicle.com/articles/view/110689 Pasini‚ M. (2008‚ April 7). IDC on 2007 Sales: Nikon‚ Sony gain in dSLRs; Samsung up‚ Kodak holds on in Digicams: The Imaging Resource. Retrieved September 18‚ 2010‚ from http://www.imagingresource.com/NEWS/1207604859.html Shanklan‚ S. (2008‚ April 2). Underexposed: Canon loses SLR share‚ as Nikon surges. Retrieved‚ September 19‚ 2010‚ from‚ http://news.cnet.com/8301-13580_3-9882670-39.html Sony Corporation of America (2010)
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The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer‚ or diagnosis for a patient. The doctor begins with a series of questions‚ and basic testing to “start segmenting the market”‚ once the doctor has a better understanding of the possible ailments‚ the “product mix” is identified and she is able serve the customer/diagnose the problem. A general doctor begins
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neutralize threats • avoid weaknesses Copyright © by Houghton Mifflin Figure 8.1 8–1 Porter’s Generic Strategies Strategy Type Definition Examples Differentiation Distinguish products or services Rolex (watches) Mercedes-Benz (automobiles) Nikon (cameras) Cross (writing instruments) Hewlett-Packard (hand-held calculators) Overall cost leadership Reduce manufacturing and other costs Timex Hyundai Kodak Bic Texas Instruments Focus Concentrate on specific regional market‚ product market
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Case Presentation Kodak’s Strategy 1 Group 4 Name Md. Asif-Al-Noor Monira Mahsharan Marshal Richard ID 10364040 10264014 10364057 2 Agenda • • • • • • • Company Overview Product line External Factors Analysis – Porter’s 5 Forces Model – Industry Driving Forces – Key Success Factors – Strategic Group Mapping Internal Factors Analysis – Core Competences – SWOT Analysis – Value Chain Kodak Strategy – Based on Case – Why Kodak’s 4-year Strategy failed – Reasons for Failure – Based on Current
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of the individual were far less important than the whole of society. Not only did this lead to a rivalry but it lead to each side to despise the rival ideology and the way the other side administered its nation. Controversial U.S president Richard Nikon stated “The cold war isn’t thawing‚ it is burning with a deadly heat‚ communism isn’t sleeping; it is‚ as always plotting‚ scheming‚ working‚ fighting”. In contrast Nikita Khrushchev himself claimed that ‘support given by United States rulers is rather
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companies that are competitors are Coke vs. Pepsi‚ Comcast vs. Verizon‚ Red bull vs. Monster‚ the more famous McDonald’s vs. Burger King‚ CVS vs. Walgreens‚ UPS vs. FedEx‚ Duracell vs. Energizer‚ Hasbro vs. Mattel‚ Dunkin’ Donuts vs. Starbucks‚ Canon vs. Nikon ‚ Netflix vs. Amazon and plenty of others. The first real-life company competitors that I will take a look at are Coke vs. Pepsi. They are both large corporations that distribute soda of different flavors. Their CSR is that they are “competing to
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take help of social media websites to reach their target customers. Nowadays‚ Youtube has become a very popular way of capturing the attention of people. Videos are uploaded and they get a huge number of viewership within no time. Firms like Dove‚ Nikon etc have used the Youtube to convey their message to people. The videos they uploaded had gone viral and large number of people also shared these videos through other social media websites. Facebook and Twitter are also other common social media websites
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