| Marketing Coursework | Report on Digital Camera for Nikon Corporation | | Tung Nguyen | 2/7/2012 | Part 1 of the report is the research which is aiming to identify the current product‚ new trends in the digital camera market. After examining the market‚ in part 2‚ a marketing plan is introduced for Nikon Corporation‚ including new product’s position‚ segmentation criteria‚ targeting strategy‚ distribution and promotion. | List of contains Part 1 - Market Research Page Introduction
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Nikon < NEC Corporation.. Nintendo.. > Nikon Parent Company Mitsubishi Group Category Consumer Electronics Sector IT and Technology Tagline/ Slogan At the heart of the image; I am Nikon USP Professionalism‚ Authenticity and Innovation/Nikkor Lenses STP Segment High end quality SLR cameras‚ ophthalmic lenses and optical products for consumers Target Group Urban upper middle and upper class individuals Positioning Traditionally associated with Professional Photography;
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alleged violation of competition laws incurred which hurt the brand image of Nikon a few times. Nikon’s opportunities include online sales opportunities by leveraging the e-commerce market and effectively using online marketing options‚ expanding their presence in the global market‚ and creating more innovative product offerings. Nikon’s threats include the rapid technological changes‚ the increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of
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India * Point of View and Point of Time: In May 2007‚ Nikon Corporation‚ one of the world’s leading manufacturers of optical and imaging equipments‚ entered India by setting up Nikon India Private Limited (Nikon India) as a wholly-owned subsidiary. Nikon India had witnessed good sales growth and by early 2009‚ had established market leadership in the premium DSLR camera segment and also cornered a 5% market share in the compact camera segment. In the financial year 2009-10‚ the company was ramping
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………………………………………………………………... 13 Introduction Company background Nikon Corporation is well known for its cameras in consumer world‚ and it also produces film scanners‚ telescopes and binoculars‚ eyeglasses and ophthalmic equipment‚ microscopes‚ surveying equipment‚ precision equipment‚ and optical equipment. According to Nikon Corporation - Company Profile‚ Information‚ Business Description‚ History‚ Background Information on Nikon Corporation‚ “Nikon has also famous in the semiconductor industry by manufacturing
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SM case study Nikon Focuses on Supply Chain Innovation — and Makes New Product Distribution a Snap Top consumer goods manufacturers now recognize that success requires more than just making market-leading products. Having the right distribution network is just as critical. Nikon Inc. is the world’s leader in precision optics‚ 35mm and digital imaging technology. So it’s no surprise that when the company saw the next big trend in photographic technology — digital cameras — they were ready to
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Showcase your creative vision with the new Nikon D5200 that comes with a 24.1 megapixel DX-format sensor‚ a sensitivity range from ISO 100 to ISO 6400 and the best in class 39-point AF system to deliver high image quality and bring alive some of the spectacular photos and videos. The simple design enhanced by an ergonomic appeal along with the vari-angle monitor offers you full flexibility to shoot from different angles and perspectives. Get ready to add some more fun to your photographic instincts
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Nikon is a Japan-based designer and manufacturer of high-quality electronic imaging equipment‚ most notably cameras. The name Nikon should be familiar to anyone who has even basic knowledge about cameras and imaging technology. In particular‚ their lineup of DSLR cameras is recognized as one of the best in the world for digital photography. Yet‚ as in any technology-based industry‚ Nikon has its challenges to deal with. The following PESTEL analysis is an outline of the factors that impact these
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Compare and Contrast Nikon with Canon in Digital SLR Cameras Jingfan Chen Chris Brock University NO. 5515275 PMPC-Business 6P12 Writing Class Isabell Camillo Dec 4‚ 2013 Compare and Contrast Nikon with Canon in Digital SLR Cameras Introduction Today Nikon and Canon constantly battle for the top position in the digital SLR cameras market. These two companies were the first to make the leap from film to digital‚ and their initial impressions in the market make them the dominant
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Business overview and analysis of nikon corporation ukessays.com /essays/marketing/business-overview-and-analysis-of-nikon-corporation-marketingessay.php With a workforce of about 26‚125 employees‚ based in Japan‚ Nikon Corporation has been one of the most reputable company involved in imaging products (56.9%)‚ precision equipment (33.2%)‚ instruments (7.8%) and others (2.7%). (Nikon‚ 2010). The company has branches in Europe‚ America and Japan. Since 90 years‚ the company has been continuously improving
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