BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
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Case 5 Tesla Motors and U.S. Auto Industry As a pioneer of green technology car manufactory‚ Tesla Motors has placed himself in the U.S. automotive industry. Tesla Roadster is considered to be a cash cow in 2009‚ and it is the only electric cars have been mass product. However‚ after the competitors had entered the market‚ alternatives joined the battle of green technology car‚ such as hybrids‚ fuel cell ‚etc. Furthermore external environment has changed. Elon Musk‚ the co-founder and head of
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The field of Computer Science has made tremendous innovative advances since its inception. The first digital computer‚ the ENIAC‚ was used by the Army to provide calculations in designing the hydrogen bomb. It weighed more than twenty-seven tons and measured approximately six-hundred and eighty square feet. Developments in Computer Science are occurring at a very fast rate. An example of this can be found in the area of wireless information systems. Today‚ Computer Science‚ with regard to wireless
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STATEMENT OF PURPOSE “Education is the most powerfu l weapon which you can use to change the world”- Nelson Mandela My avid interest in Science and Technology led me to pursue undergraduate study in Electronics and Communication Engineering in XXX Engineering College‚an institute of excellence reputation. This is a sincere attempt to explain my academic interests‚ future plans and career objectives. After weighting my interests and strengths carefully‚ I have opted to do my further
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Genius is one percent inspiration‚ ninety-nine percent perspiration. * Spoken statement (c. 1903); published in Harper’s Monthly (September 1932) * Variants: * None of my inventions came by accident. I see a worthwhile need to be met and I make trial after trial until it comes. What it boils down to is one per cent inspiration and ninety-nine per cent perspiration. * Statement in a press conference (1929)‚ as quoted in Uncommon Friends: Life with Thomas Edison‚ Henry Ford‚ Harvey
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Long Flashover Arresters 1 What I’ll be presenting… Introduction to lightning and lightning arresters What are Long Flashover Arresters? Why do we need them? How do they work? What are their types? 2 What is a lightning stroke? It is an electric discharge between ◦ Cloud and earth ◦ Cloud and cloud ◦ Charge centers of the same cloud 3 Lightning stroke waveform 4 Types of lightning strokes Direct Stroke Indirect Stroke 5 What does lightning
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Early History • According to the History of Computing organization‚ data communication has its earliest roots in Samuel Morse ’s 1837 exhibition of a telegraph system. An account of data communication history posted by telecommunications experts at General Telecom‚ LLC also points to a telegraph patent that inventor Charles Wheatstone filed that same year. By 1843‚ telegraph service had become adopted by the Great Western Railway‚ an endorsement that allowed the service to expand across the nation
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Vodafone in 2012: Rethinking International Strategy The case calls for an analysis of the potential benefits from international scope in wireless telecommunications and the development of strategy recommendations for Vodafone. This case offers an opportunity to how to analyze the costs and benefits of international scope in an industry where global scale economies do not mandate an international presence. the benefits of a presence in multiple countries are far from self-evident—some of the most
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LETTER OF RECOMMENDATION I have great pleasure in recommending Miss. Kavya in her pursuit of higher educational qualification – Master’s Degree in Electrical engineering. I have been acquainted with Divya for the past four years as a student of undergraduate studies under the electronics and communication engineering in our institute. I have handled Digital Signal Processing and Advanced Digital Signal Processing‚ in the fifth and sixth of her undergraduate studies. She has consistently performed
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Thomas Edison is known as one of the greatest inventors of his time. As a young boy‚ no one ever taught him anything; he taught himself. He wouldn’t give up even when the task seemed impossible. He introduced many important inventions to the world that impact us in our everyday lives. In 1877 Edison filed a patent for the phonograph‚ his most original invention (Josephson 164). The phonograph had many uses including letter writing‚ playing music‚ telling time‚ and educational purposes; it was originally
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