SWOT ANALYSIS OF TESLA MOTORS SWOT analysis is an integral tool which helps management to identify the internal strength and weakness of an organization and make strategies accordingly to grab external future opportunities and fight against external threats (Kerin ‚Hartley and Rudelius ‚2012). The report here focuses on the external factors of a SWOT analysis of Tesla Motors (i.e. on Opportunities and Threats). Opportunities The future external opportunities available to Tesla Motors are discussed
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and processes which use a form of wireless energy transfer‚ the ability to provide electrical energy to remote objects without wires using oscillating magnetic fields. The idea of wireless electricity has been around since the early days of the Tesla coil. But thanks to a group of MIT scientists‚ "WiTricity" (as these scientists call it) is now one step closer to practical reality. Demonstrating the ability to power a 60-watt light bulb from a power source seven feet away without wires might
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SWOT ANALYSIS ON Tesla Motors Inc - December 1st‚ 2010 Tesla Motors Inc. is a Silicon Valley-based company that designs‚ manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet production) in North America or Europe. According to recent paperwork filed with the US Securities and Exchange Commission‚ Tesla produces at least
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JWI 515: Assignment Five: Tesla Motors Professor Serluco Financial Management II Charles W. Slaven December 14th‚ 2014 Introduction Tesla Motors‚ Inc. is a Silicon Valley based company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Entrepreneur/Inventor Elon Musk and four other associates founded Tesla in 2003. Tesla is strategically positioned in the electric vehicle market as a high end manufacturer and dealer. Tesla gains competitive advantage
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Effective promotion of Tesla 1. Promotion strategy and element 1.1.Sales channel of Tesla Motor Tesla decided not to build the traditional car dealer network. Tesla operates stores or galleries usually located in shopping malls in 22 U.S. states and Washington DC. Customers cannot purchase vehicles from the stores; but must order them on the Tesla Motors website instead. The stores act as showrooms that allow people to learn more about Tesla Motors and its vehicles. Tesla designed their process around
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Internal Analysis Tesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition‚ no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally‚ Tesla motors has created a brand of elite cars‚ it has been said that Tesla owners may be more of a cult than that
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but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla to look at the consumer similarities
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TESLA MODEL S ACHIEVES HIGHEST SAFETY RATING OF ANY CAR TESTED. MONDAY‚ AUGUST 19‚ 2013 -Palo Alto‚ CA. The National Highway Traffic Safety Administration has awarded the Tesla Model S a 5 star rating in every subcategory without exception. Only one percent of all cards tested by the federal government have gotten 5 starts in every subcategory‚ of all vehicles tested‚ including every model approved for sale in the U.S‚ The Model S sets a new record for least chance of injury to passengers. The
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Tesla Target Segment: Wealthy Individuals who want to make a statement Our firm strongly believes that Tesla should adopt a Niche Marketing strategy and target the segment that considers both the predilections of the “Will.i.ams” and the”Al Gores”; individuals who can afford to pay the premium to make a statement about being different. They are exclusive‚ they appreciate breaking-edge technology and they are environmentally responsible. Targeting Strategy: Cost considerations Al Gore Will.i.am
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But on November 16‚ 2017‚ Tesla bragged about it. Bottom Lines: • On November 16‚ 2017‚ Tesla unveiled a heavy duty all electric truck known as "Tesla Semi"‚ which can go up to 500 miles on a single charge. The company is offering 300- mile version as well. • Tesla Semi will go 0-60 in 5 seconds‚ 20 seconds with max load weight of 80‚000 pounds • Semi-Truck has no gear stick. Drivers sit down‚ put their seatbelt on‚ and push down on the accelerator and relax. • The Tesla Semi don’t just have self-driving
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