Analysis of the financial data for Under Armour Inc. & Nike Inc. 1. Liquidity | Comparison between Nike & Under Armour | | 2010 | 2009 | Current Ratio | •Both companies have a ratio that is higher than the dangerous 1.0 current ratio.•The current Ratio of Under Armour is a bit higher than Nike`s which means that Under Armour is more efficient in terms of the operating cycle or in other words the ability to turn its products into cash. | •Both companies have a ratio that is higher
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industry are the companies in? Nike; one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball‚ golf‚ tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost every sport imaginable. In addition Nike also operates NIKETOWN shoe and sportswear stores‚ factory outlets along with Nike women shops. One of Nike’s biggest competitors
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stock corporation‚ Under Armour (UA). A few weeks ago‚ NBA player Stephen Curry‚ won the NBA MVP award of 2016. Curry‚ who plays for the Golden State Warriors‚ has an endorsement deal with Under Armour. Thus‚ this recent news has caused some competition between Under Armour and Nike. Nike shares closed up 0.8% in the stock market today and Under Armour added 1%. Nike is known to be a top developer‚ distributor‚ and marketer for apparel and accessories for all ages. Under Armour also similarly the
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athletic apparel‚ the first company people think of is either Nike or Adidas. Why? Both Nike and Adidas have done an impressive job in marketing their products‚ with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly‚ but recently‚ Under Armour has become a serious competitor to the two companies. The road
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RUNNING HEAD: NIKE & UNDER ARMOUR FINANCIALS Nike & Under Armour Financial Analysis Table of Contents Background……………………….……………………………………………………………………..3 Progress in last year…………………………………………………………………………………..3-5 Profitability/Debt Ratios…………………………...………………………………………………...5-7 Net Profit Margin………………………..……………………………………………………….5 Gross Profit Margin………………………...…………………………………………………….6 Return on Equity………………………….…………………………………………………...6-7 Earnings per Share……………………..………………………………………………………
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Based on the profitability of Nike and Under Armour‚ I believe that NIKE is more efficient in generating profit than Under Armour because of these reasons: First‚ based on the net profit margin‚ Nike is 10.70 percent compared to Under Armour which is 6.75 percent. Nike has a higher net profit margin than Under Armour. However‚ Under Armour had more of a gross profit margin than Nike. Second‚ Nike has a higher fixed asset turnover ratio‚ which means that they can generate revenue more effectively
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Case 5: UNDER ARMOUR 1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour‚ Nike and Adidas-Reebok? The Rivalry among competing sellers of sporting goods such as Under Armour‚ Nike‚ and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike‚ and Adidas-Reebok have similar or competing product offerings and that
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b. Distribution: Under Armour is definitely a company that allows their customers to deeply think about their product before making their purchase. They strive to distribute their product at the most efficient speed‚ so that their company can increase its value. The company sells their products from their website‚ www.underarmour.com‚ and in stores. However‚ their merchandise is also sold at larger distribution stores‚ like Dick’s‚ Nordstrom’s‚ Sport’s Authority‚ and Macy’s. They use a selective
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Under Armour – Challenging Nike in Sports Apparel Zenith Shrestha 000722986 Section 1 Under Armour has dominated the performance apparel market in recent years. They have used innovative technology and created a product that is high in quality and has gained a lot of customer support from its target industry. Their strategy of producing climate favorable‚ Athlete friendly‚ fitting sizes apparel made of moisture-wicking polyester-blend fabric ensuring high quality has been working to good effect
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DISCUSSION QUESTIONS‚ CASE INTRODUCTION AND KEY POINTS Introduction Under Armour’s rapid rise in the sports apparel industry under its founder and CEO Kevin Plank has surprised many. Plank has turned a company that he started in his grandmother’s basement into a powerful opposing force to Nike. The company’s competitive advantage comes through its focus on performance‚ and its products have been well received by athletes. The company currently enjoys a strong position as professional athletes
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