St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s‚ who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe‚ Japan‚ and persuaded the manufacturer of Tiger shoes to make
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levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate. •Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the offense – always. •Remember the man. (The late Bill Bowerman‚ Nike co-founder)" Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence
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History of Nike Nike‚ who currently ranks as 136 in the fortune 500 for America’s largest corporations‚ has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage
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and the wage that is as low as 15 cents. People address such workplaces as sweatshops. More precisely‚ sweatshops are the workplaces where workers’ fundamental rights are not respected. We often show sympathy to the workers who work in the sweatshops. Sometimes people in the developed countries intend to ban consuming the sweatshop products. So‚ corporate giants who use sweatshops would raise the conditions for the sweatshop workers. However‚ sometimes well intended action has undesired consequences
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the workroom‚ try to touch and hug them and threaten to fire them if they refuse. We were told of the dehumanizing verbal and physical abuse; managers scream at workers…” (Feminists Against Sweatshops). Additionally‚ there are many cases of factory fires killing hundreds of workers due to locked doors. Sweatshops often violate two or more Universal Declaration of Human Rights‚ such as‚ the right to life and living in freedom and safety (3)‚ no slavery (4)‚ no torture‚ cruel‚ or degrading treatment
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Which companies are operating sweatshops? Many of the companies directly running sweatshops are small and don’t have much name recognition. However‚ virtually every retailer in the U.S. has ties to sweatshops. The U.S. is the biggest market for the garment industry and almost all the garment sales in this country are controlled by 5 corporations: Wal-Mart‚ JC Penney‚ Sears‚ The May Company (owns and operates Lord & Taylor‚ Hecht1s‚ Filene1s and others) and Federated Department Stores (owns and operates
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Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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Nike Ethics Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment‚ shoes to socks‚ and basketballs to golf balls. As a result of its massive success‚ Nike employs nearly 30‚000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other
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Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
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