Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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TARGET MARKET JUGOS DEL VALLE The target market of Jugos Del Valle is the group of customers that we will specifically‚ careful selection will be crucial for an effective marketing mix. It has had four main guidelines based on our market research. 1. The target market must be matched to achieve the goals of Jugos del Valle and must go outside with the image of it. You will not be able to sell juice to people who are not looking for a healthy life to reach a mass market for this is
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St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated
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many device makers are entering into the market for over-the-top video streaming devices that are able to beam internet video to the current big TV screens being used today (Mathieson 2010). Even after struggling to use various marketing strategies in order to attain large market share‚ Chromecast seems to be used less and less in home entertainment. The reason for this is probably the emergence of competing organizations that are making some of Google’s target customers to change their interest towards
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Target markets Current vs. new targets Current targets Tata is targeting small scale transporters and entrepreneurs in India. Now farmers and those who want to carry small products are using it‚ it is very cheap compared to other transport method that is the main reason why it is very popular in India. Light and Intermediate commercial vehicles; this segment of vehicles are targeting to those who wants to transport medium load from one place to another like fruit transportation‚ building materials
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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Description of Target Student Background Jeanelle is an 8 year old who‚ lives with her mother and younger brother. She takes part in afternoon programs and activities in the community. Janelle’s mom is employed full time outside of the home. She spends a lot of time with her auntie‚ grandfather‚ and other family members. She is interested in Girls Scouts and loves the sport of Gymnastics. Jeanelle has attended the same elementary school from first to third Grade. In the summary of the Forced
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connectedness of production‚ communication and technologies across the world; the overlapping of economic and cultural activity; rather is also used to the efforts of the International Monetary Fund (IMF)‚ the World Bank and others to create a global free market for goods and services; politically and potentially‚ damaging for a lot of poorer nations - is really a means to exploit the larger process; in the sense of connectivity in economic and cultural life across the world‚ has been growing for centuries
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ASSIGNMENT IN NIKE INTRODUCTION:- This assignment is about the distribution network used by NIKE.I will discuss about the distribution strategy and channels of the distribution Network used by Nike and then I will compare with that which is used by the its competitors like Reebok and Adidas.And at last I will discuss about the other methods which according to me will be effective.I will also discuss about the comparative points between NIKE and its competitors.And lastly I will write analysis
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