DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell to consumers e.g. Nike Inc. would sell to Nike Factory (Wholesaler) -> Edgars/ Sports Scene (retailers) -> Consumers. 4.1.2. Marketing Intermediaries 5. There are various intermediaries that Nike Inc. uses but I think ‘Franchising’
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Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers & Retailers) 25 Value added services – Intermediaries 25 Distribution strategies 25 Promotion 26 Nike’s promotional strategies 27 Communication Model 28 SWOT ANALYSIS OF NIKE INCORPORATED 30 Strengths: 30 Strong Brand Image 30 Supplier Diversity 30 High Growth 31 Weakness: 31 Recent Setbacks
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Leadership is a process of social influence‚ which maximizes the efforts of others‚ towards the achievement of a goal. Phil Knight‚ co-founder and chairman of Nike‚ Inc. is the epitome of an innovative leader who revolutionized the sports industry. In the past‚ he has also served as the company’s chief executive officer. Nike‚ Inc. is one of the largest if not the largest suppliers of athletic shoes and apparel around the world. Although Phil Knight has never been a professional athlete‚ owner of
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NIKE‚ INC.: COST OF CAPITAL On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual-fund management firm‚ pored over analysts ’ write-ups of Nike‚ Inc.‚ the athletic-shoe manufacturer. Nike ’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in Fortune 500 companies‚ with an emphasis on value investing. Its top holdings
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Nike Inc.: Cost of Capital The Weighted Average Cost of Capital (WACC) is the overall required rate of return on a firm as a whole. It is important to calculate a firm’s cost of capital in order to determine the feasibility of a particular investment for a firm. I do not agree with Joanna Cohen’s WACC calculation. She calculated value of equity‚ value of debt‚ cost of equity‚ and cost of debt all incorrectly. For value of equity‚ Joanna simply used the number stated on the balance sheet instead
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Nike‚ Inc Cost of Capital NorthPoint Large Cap Fund was considering whether to buy Nike’s stock or not. Nike was experiencing declines in sales growth‚ declines in profits and market share. However‚ Nike decided it would increase exposure in mid-price footwear and apparel lines‚ and it also commits to cut down expenses. The market responded with mixed signals to Nike’s changes. Kimi Ford‚ the portfolio manager at NorthPoint‚ did a cash flow estimation‚ and ask her assistant‚ Joanna Cohen to estimate
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The company of Nike started in 1962 as Blue Ribbon Sports. It focus on athletic running shoes and was popular in the U.S. Guarding famous athlete as a spokesperson made Nike achieve great success. In 1985‚ the Air- Jordan basketball shoes create over $100 million profit and $20 million are using in the ads of “Just do it” which became the campaign ad in 1988. As Nike began to expand overseas market in Europe‚ the new sponsor Brazilian team which is the World Cup campaign had changed the Nike’s image
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Jordan Hirsch AF 495 October 18‚ 2012 Nike Executive Summary Executive summary In this report I will focus on Nike’s Inc. Cost of Capital and its financial importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The company’s cost of capital is a critical element in such decisions and it is important to estimate precisely the weighted average cost of capital (WACC). In my analysis‚ I will examine
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Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19/2007 When Bill Bowerman‚ a former track-and-field coach at University of Oregon and co-founder of Nike Inc‚ once said "if you have a body‚ you are an athlete"‚ his words marked the foundation for a future business venture. Built on this quote is Nike´s mission statement that states: bring inspiration and innovation to every athlete in the
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NIKE‚ INC.: COST OF CAPITAL Professor Meiberger By Sebastian Gomez Team 5 Cohort: Front The portfolio manager for NorthPoint Group‚ Kimi Ford was deciding if she should pitch in and draw Nike within NorthPoint Large-Cap Fund. Nike‚ which did not have the strongest fiscal year results in 2001‚ was implementing new strategies to heighten its revenue and income. Kimi Ford‚ after having carefully read reports by analyst‚ and their input within this publicly traded company decided to emphasize
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