A) The year 2003‚ started off fine and well just like other years‚ but it didn’t last for long. In the month of February‚ came devastating news that shocked the Nation. It was identified as severe acute respiratory syndrome (SARS). The disease was contracted by young woman who had holidaying abroad. SARS virus spread rapidly and several fatal cases were reported. Apart from Singapore‚ several other neighbouring countries were also affected by the SARS virus. It was a global epidemic. It was a
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NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo‚ Jan Clark Meer‚ Regginald Young‚ Johnedel Quintero‚ Arvin Dioneda‚ Jefrick September 18‚ 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike‚ there was Blue Ribbon Sports (BRS). It was the company Phil Knight‚ our founder‚ and legendary track coach Bill Bowerman created in 1964 to provide athletes with
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INTRODUCTION Change management cannot be separated from the organization. It is because change is inevitable. But some people do not like the change itself. They tend to think about the bad effect of the change in the organization‚ such as layoff‚ downsizing‚ pay cuts‚ or relocation. In fact‚ the change can be the good improvement‚ such as the improvement of the technology‚ building new products‚ and increase the market. The management has to be prepared of the change management in order to make the
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On March 22‚ Wendy’s has faced a crisis after a 39 years old woman‚ Anna Ayala‚ allegedly claimed that she had bitten down on a human fingertip in a spoonful of Wendy’s chili at a San Jose location. Within 24 hours‚ media had the entire story published and broadcasted causing Wendy’s to face the issue of recovering its brand image since then. At the beginning‚ the police was still unable to identify whose the finger was and was uncertainty about whether the finger came from a dead or live person
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Crisis Management Cases Coca-Cola‚ Belgium Issue: On 14 June 1999‚ in a move that was to cost more than $200 million in expense and lost profits and cause damage to he brand image of the trade-marked products of The Coca-Cola Company (CCC)‚ the Belgian Health Ministry ordered that Coca-Cola trademarked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes. Later‚ France‚ Luxembourg and The Netherlands also
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Crisis Management FIAT The Italian automobile company FIAT is synonomous with success‚ with brands such as Ferrari‚ Maseratti‚ Alfa Romeo and the FIAT brand‚ one usually thinks of class and success when the brand is mentioned. By and large the FIAT brand has been suuccesful for over one hundred years‚ the group’s activities were primarily focused on the industrial manufacturing of cars‚ industrial and agricultural machinery. With
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Introduction When an organization is in a crisis‚ it dominates the organization’s agenda and requires immediate action. The way the organization responds to a crisis can differ in many ways. In this essay I would like to discuss the crisis of the British concern British Petroleum (BP). At first I would like to provide more information about the crisis and its consequences‚ then I will identify the kind of crisis we have to deal with‚ I will discuss the several communication strategies BP have used
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Crisis Management & Corporate Communications TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 BACKGROUND 5 PURPOSE AND SCOPE 5 ASSUMPTIONS 6 METHODS 6 COMPANY HISTORY 7 CRISIS ANALYSIS 7 RECOMMENDATION 9 a) External Communication 9 b) Internal Communication 10 REFERENCES 11 EXECUTIVE SUMMARY ImClone Systems is a New York City based firm specializing
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Oliveira Course: Marketing Management Professor: John LaPerla FINAL EXAM MSc Marketing 2012-2013 Thales Andre Maia de Oliveira Table of Content • Executive Summary ……………………………………… 3 • Introduction.………………………………………………. 3 • External and Internal analysis.……………………………. 6 • Segmentation‚ Targeting and positioning analysis..………. 7 • Marketing strategies.………………………………………. 8 • Marketing Mix..…………………………………………..... 9 • Costumer Relationship Management…………………….... 10 • Budget……………………………………………………
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Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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