"Nike compared to other brands" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Nike Brand

    • 1422 Words
    • 6 Pages

    Nike Athletic Shoe Industry {draw:frame} ”It is one of the most recognized symbols in the world-The swoosh. Simple.Fluid.Fast.” (Nike.com) III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive

    Premium Nike, Inc. Athletic shoe

    • 1422 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    The Brand Nike

    • 537 Words
    • 3 Pages

    people hear the name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really

    Premium Nike, Inc. Bill Bowerman

    • 537 Words
    • 3 Pages
    Better Essays
  • Good Essays

    Nike Brand Equity

    • 1022 Words
    • 5 Pages

    Case 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such

    Premium Nike, Inc. Brand Athletic shoe

    • 1022 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nike Brand equity

    • 2894 Words
    • 8 Pages

    was incorporated in 1968. In their thirty-four year history‚ Nike has primarily been in the business of designing‚ developing‚ and marketing athletic footwear‚ attire‚ equipment and accessories‚ а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry‚ the company has a strong brand image‚ and they are effectively capturing the value shaped from

    Premium Athletic shoe Brand Marketing

    • 2894 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Nike Brand Anasysis

    • 1898 Words
    • 8 Pages

    Marketing Intern/Research | | Date: October 21st/2011 | S | Ext: - Perry Broome - Fanshawe College | | here Dear: Morgan Feltz‚ I am an intern here at Nike HQ in Los Angeles and I have decided to write to you today a consumer brief that identifies our strong points within the Nike Brand‚ a strong sports brand that has expanded to high-end sports appeal reaching many demographics and psychographics as well. It is understood that psychographics identify personality characteristics

    Premium Advertising Nike, Inc.

    • 1898 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Junk January 16‚ 2015 Nike’s Brand Extensions Stephen Grothe‚ Instructor Consumer Behavior Upper Iowa University Introduction Brand extension is defined as “the practice of using a well-known brand name to promote new products or services in unrelated fields” (Collins English Dictionary‚ 2015). Nike was once a startup company that only manufactured and distributed shoes after Phil Knight founded the company in 1964. Since Nike was founded in 1964‚ their brand has extended from just manufacturing

    Premium Trademark Branding Nike, Inc.

    • 897 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Nike Brand Image

    • 319 Words
    • 2 Pages

    topic was chosen‚ we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike‚ Adidas and Puma. Once we had our brands‚ we had to discuss our objectives and from which company’s perspective were we conducting research for. We chose the brand Nike‚ as it has one of the most recognized symbols in the world. Our research was conducted as though we were working for the brand manager of Nike‚ in an approach to analyze Nike’s strengths

    Premium Brand Brand management Branding

    • 319 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nike Brand Analysis

    • 1558 Words
    • 7 Pages

    Brand Analysis Assignment Nike 1. What is the positioning strategy of the brand ¡V that is‚ how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike‚ unlike its competitors‚ wants to be seen more as a symbol of strength‚ dedication‚ hard work‚ sweat‚ perseverance and the desire

    Premium Advertising Communication Michael Jordan

    • 1558 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Advertising and Nike Brand

    • 3759 Words
    • 16 Pages

    NIKE+FuelBand | Regan Gaenzle & Nate Henderson | Gaenzle‚ Regan E | Appendix: Page # * Existing ads 2 * History * Current Marketplace Performance * Competitors * Current Advertising Strategy/Analysis * New Advertising Strategy * Copy Platform * Creative Brief * Consumer Profile * New Advertisement (2) * New Radio Advertisement (2) * New Television Advertisement (2) * Free Choice (2) * Advertisement

    Premium Advertising

    • 3759 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    Athletic Shoe and Nike Brand

    • 2696 Words
    • 11 Pages

    Summary NIKE‚ Inc.‚ together with its subsidiaries‚ engages in the design‚ development‚ marketing‚ and sale of footwear‚ apparel‚ equipment‚ and accessories for men‚ women‚ and children worldwide. The company offers products in seven categories‚ including running‚ basketball‚ football‚ men’s training‚ women’s training‚ NIKE sportswear‚ and action sports. It also markets products designed for kids‚ as well as for other athletic and recreational uses‚ such as baseball‚ cricket‚ golf‚ lacrosse‚ outdoor

    Premium Nike, Inc.

    • 2696 Words
    • 11 Pages
    Better Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50