"Nike China Strategy" Essays and Research Papers

1 - 10 of 500

Nike China Strategy

Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com, 2011). Nike produces a wide range of sports equipments such as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows the global fashion trends and is well known and popular in the...

Premium Adidas, Athletic shoe, Marketing 1999  Words | 6  Pages

Open Document

Nike Strategy

module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike's international activities and how they managed to become today's world's leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand image which...

Premium Advertising, Athletic shoe, Bill Bowerman 1289  Words | 4  Pages

Open Document

Nike: a Multinational Company in China

Nike: A Multinational Company in China Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). As a multinational company, it operates retail stores domestically and overseas and all of the products it sells are manufactured...

Premium Athletic shoe, China, Chinese dragon 912  Words | 3  Pages

Open Document

Nike Marketing Strategy

Nike's marketing strategy is an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements...

Premium Advertising, Apple Records, Bill Bowerman 1866  Words | 5  Pages

Open Document

Nike

NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports...

Premium Adidas, Athletic shoe, Bill Bowerman 1629  Words | 6  Pages

Open Document

Social strategy at Nike

Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company's advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able...

Premium Facebook, MySpace, Social information processing 1217  Words | 3  Pages

Open Document

Nike Consumers demand Strategies

Nike’s largest market. Although 61% of Nike’s revenue from athlete shoes and Nike occupies 45 percent of the U.S. athletic shoe market cannot help but be influenced by consumers' demand to owning another pair of sneakers. Nike is not the only one in suffering from American customers’ new preference with alternative footwear like hiking shoes and leather boots. Adidas and Reebok have experienced a difficult time too. Nike has got a shock and decreased total sales due to the global financial crises...

Premium Adidas, Athletic shoe, LeBron James 779  Words | 3  Pages

Open Document

Nike

Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes, Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S., places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people...

Premium Adidas, Athletic shoe, Brand 2331  Words | 7  Pages

Open Document

Nike

Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9 Bibliography…………………………………………………………….. Page 10 Nike – Just do it Today Nike is a multinational corporation and also the leading...

Premium Air Jordan, Athletic shoe, Bill Bowerman 2450  Words | 7  Pages

Open Document

Nike Marketing Strategy

Defining Marketing for the 21st Century Nike’s Marketing Strategy Company Summary Founded in 1962, Nike, formerly known as Blue Ribbon Sports, is a major publicly traded sportswear, footwear, and fitness equipment manufacturer based in the US. The company’s main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad, Phillip Knight (Founder), believed that the shoes could be sold at competitive prices (Kotler & Keller, 2012, p...

Premium Athletic shoe, Lance Armstrong, Logo 1138  Words | 3  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free