According to my readings‚ when professional help is sought‚ Asian Indians tend to hold the expectation that the therapist will serve as a benefactor or guru and provide them with specific advice‚ rather than assisting the client to understand their role in the presenting problem. Consequently‚ as a counselor I should ask more relevant questions and refrain from asking too many personal questions. To better serve the client‚ as any counseling session‚ need to prepare the client for counseling stages
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Integrated Marketing Communication Nike and Liu Xiang: Crisis Management in Celebrity Endorsement Group 3 Shweta Zacharia Kern Rachita Swarooparani Nike * World’s leading supplier of athletic gear * A major sponsor of various global sports events and high-profile athletes and athletic teams * Entered into China in 1980 * Considered to be the ‘coolest’ brand in China- success due to clever marketing Liu Xiang * One of Nike’s most important brand ambassadors in
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Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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Patient Information: Patient: Sue Li Age: 20 Ethnicity: Asian American (a) What cultural considerations are important for you to remember while you interview Ms. Li? When conducting the interview and asking about pain‚ depression‚ abuse‚ etc…‚ keep in mind that culturally‚ Asian Americans are generally stoic and tend to hide depression‚ pain‚ and mental illness. Therefore‚ watching for signs and body language as well as affect will be the better way to go than just asking. Be sure to ask about traditional
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Nike Nike was founded in 1964 by Philip Knight and Bill Bowerman. They started to design shoes that were lighter‚ better padded‚ and featured waffle like patterns in their rubber sole. At first not much commercial success. After that they started importing low cost‚ high quality running shoes out of Asian countries. A deal was made with Onitsuka to import these hoes to the US‚ there were sold under the brand name ‘Blue Ribbon Shoes’ (BRS). Their initial shipment were only 200 shoes. By 1964 BRS
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Management Action Research (BUS530M) October 30‚ 2012 REACTION PAPER FOR "HOW CAN SMEs EFFECTIVELY IMPLEMENT THE CSR AGENDA? A UK CASE STUDY PERSPECTIVE?" Key points Corporate social responsibility (CSR)‚ corporate governance (CG)‚ corporate citizenship and triple bottom line (TBL) became more or less synonyms for the emerging effort to determine the meaning of ethical business. In broadest sense‚ all these agendas aim to translate the complexity and holism of business-society interface
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CASE 14 NIKE‚ INC.: COST OF CAPITAL Cost of capital denotes the opportunity cost of using capital for a particular investment as oppose to the alternative investment which has similar systematic risk. It is extremely important since it is used in evaluating whether a project is feasible or not in the net present value (NPV) analysis‚ or in assessing the value of an asset. WACC (weighted average cost of capital) is the proportional average of each category of capital inside a firm (common
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The role of the government also plays a major role in these challenges that are faced by Nike. As we know that government laws and regulations differ from country to country and this makes manufacturing of products very difficult challenge for the international companies like Nike. The host governments have laws concerns against consumer protection‚ information and labeling‚ employment‚ wages and salaries and safety of the workers who work in those firms. The international organizations must keep
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Perspectives Case Study Assignment Abraham has an alcohol addiction. His addiction started when he was 12 years old as he was drinking his father’s whisky and had difficulty attending school. Abraham states that drinking makes him feel like a ‘big man. If Abraham does not have an alcoholic drink‚ he becomes quiet and unhappy. His family are all big drinkers and at family parties they drink excessively. The biological approach states that behavior is caused by bodily processes and structures such
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