Nike case study Jamaludin Husein Alcaf Background • Nike is based in Oregon‚ USA. It operates in 120 countries and has over 20‚000 employees. Fiscal year 2001 saw sales grow in each of its product segments in all four global markets. Total sales topped $US 9 billion. • In Japan‚ Nike allied itself with Nissho Iwai‚ the sixth largest Japanese trading company‚ to form Nike-Japan Corporation. Because Nike al ready held a part of the low-priced athletic shoe market‚ the company set its sights on the
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Nike transform into a market-oriented company after 1998. Prior to 1998 Nike gained market share based off of Nike name branding. Nike was not a company that looked towards the future‚ they failed recognized the wants and needs of their customer base and was totally insentive to the ethical issues of exploiting oversea workers. Nike created a new management team to in reinvent Nike. The company now uses its capabilities and matches them to their customer’s value. It appears the customers are the
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1. In referring to the opening chapter and closing case for this chapter‚ discuss the challenges discussing corporate social responsibility that companies in the apparel industry face in its supply chains around the world? a. Apparel manufacturers and distributors face many unethical horizons when conducting business overseas. There primary goal in outsourcing is to reduce costs anywhere deemed possible. Although‚ companies such as Nike fall into a slippery slope when production is high‚ exposure
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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A Case Analysis of Nike: The Sweatshop Debate Mindi Merritt Class Fall 2014 Instructor’s Name Introduction Nike is a hugely successful global industry that designs and markets shoes and apparel (Coakley & Kates‚ 2013). Most of Nike’s products are subcontracted and manufactured overseas in countries such as China‚ India‚ Vietnam‚ Indonesia and Korea. For decades‚ Nike has been embroiled in controversy where critics claim its products are manufactured in foreign factories with substandard
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1.0 Summary of case study NorthPoint Group is a mutual fund management firm which invested mostly in Fortune 500 companies. Its top holding included ExxonMobil‚ General Motors‚ McDonald’s‚ 3M and other large cap. NorthPoint Group performed extremely well although the stock market had declined over 18 months. In 2000‚ it earned a return of 20.7% while the S&P 500 fell 10.1%. At June 2001‚ NorthPoint Group’s return stood at 6.4% while the S&P 500 stood at -7.3%. Nike‚ Inc. is an American multinational
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Prior to the “Game Changing” proposal for global woman’s fitness where would you put Nike on the CSI chart? Why Prior to “Game Changing” initiative‚ I would categorize Nike as a scope-driven organization on the Complex Strategic Integration Chart. Generally‚ in a scope-driven strategy‚ resources are mobilized across business units to pursue major opportunities. Nike business strategy is centered on big events. Nike scope dimension indicates the magnitude to which pursuing a new business opportunity
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CASE STUDY: A multi-national company/TNC - NIKE Nike trainers are sold and worn throughout the world. Nike is a typical transnational corporation (TNC). Its headquarters are in the USA‚ where all the major decisions and research take place‚ yet its sports shoes are manufactured in many countries around the world. Like many TNCs‚ Nike subcontracts or uses independently owned factories in different countries to produce its trainers. Often this takes place in less economically developed countries
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Nike Case Study Table of Contents Part 1 Page Introduction and Overview 3-4 Part 2 Nike Company Information 5-6 Part 3 Nike weaknesses 7-8 Part 4 Ethics and impacts 9-10 Part 5 Conclusion 11 References 12 Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries‚ and have revenues of $18
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Case Study- Nike 1. Discuss how Nike’s growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness‚ they started paying athletes to wear their shoes. However‚ very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments‚ not just athletes. Hence‚ they then decided to tap
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