NIKE CASE STUDY ANALYSIS Q: What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a speed bump? 1. i2’s predictive demand application and its supply chain planner used different business rules and stored data in different formats‚ making it difficult to integrate the two applications. The i2 software needed to be so heavily customized to operate with Nike’s legacy systems that it took as much as a minute for a single entry to be recorded
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approach‚ which was previously effective for Nike‚ centers all the business activities on continually innovating‚ improving and refining its products while it is under the assumption that customers simply want the best possible quality for their money. But due to changing circumstances and to pursue customer loyalty‚ Nike adapted the category driven approach which is derived from customer usage and purchase patterns. Post- internal and external analysis Nike concluded that there are primarily six major
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Political Analysis With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week‚ implementing proper ventilation systems to filter out toxic fumes
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ARCTIC MINING CONSULTANTS Case Synopsis Arctic Mining Consultants is a mining company that deals with mineral exploration. In this case study‚ the project given is staking 15 claims in Eagle Lake‚ Alaska. The project Manager was Tom Parker‚ who has a wide experience and specialized knowledge in all nontechnical aspects of mineral exploration. He is a geological field technician and field coordinator for Arctic Mining Consultants. He assigned his previous field assistants John Talbot‚ Greg Boyce
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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NIKE ANALYSIS The Weight Average Cost of Capital (WACC) is the firm’s cost of capital. We can think of WACC as an average representing the expected return on all of the companies’ securities. It is an extremely important number for both corporations and usually financials advisors. Corporations use this number as a minimum for evaluating their capital projects or investments. So if for example the WACC of a firm is 10% and the return on investing in a project is 4.5%‚ then the company would not
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Case Report - Nike Introduction Many of us know Nike for the clever maketing campaigns‚ celebrity athelets‚ "swoosh" logo‚ and "Just Do It!" slogan. In 1963 the world’s largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake‚ and today has over $9 billion in revenues. After several years of record breaking performance Nike’s global labor practices were brought to the attention of the public as early as the 1990s. Which included publishings
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Prior to the “Game Changing” proposal for global woman’s fitness where would you put Nike on the CSI chart? Why Prior to “Game Changing” initiative‚ I would categorize Nike as a scope-driven organization on the Complex Strategic Integration Chart. Generally‚ in a scope-driven strategy‚ resources are mobilized across business units to pursue major opportunities. Nike business strategy is centered on big events. Nike scope dimension indicates the magnitude to which pursuing a new business opportunity
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Johann Vermeer Organizational Behavior – Case Analysis Report QUESTIONS : 1. Use the data in the case to formulate hypotheses about Johann’s values‚ type A beliefs and self ideal. Focus specially on those psychological traits that may strongly influence his career decision at this time. Values are the behaviors and attitudes that individuals consider good. There are two types of values: espoused values and values in-use. Espoused values are those that individuals proclaim and
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Hampton‚ VA School of Business Case Analysis #1 10/22/08 By Introduction Analysis Success of IT systems The information system solution in the case can be itemized as a successful business venture through projected promising statistics; 200‚000 sensors in use now have been estimated to reach the 100 million mark of wireless sensors installed by 2008. Not just the sensors themselves have been estimated to increase‚ but the market for them will increase from $100 million in 2005 to over $1
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