Nike Case: An Investment Paper Time Context Nike generated $ 2.45 billion in operating income on revenues of $ 19 billion in the fiscal year ended in May 2009. However‚ its stock price has stagnated or became inactive for the last two years and its future sales and earnings are likely to be adversely affected by increased competition from both established firms (like Reebok and Adidas) and upstarts (such as Underarmour). This business problem made Nike to consider an expansion into the fashion
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saycocorporativo.com/saycoUK/BIJ/journal/Vol1No1/article_7.pdf Ozeni‚ Ezekiel Profile: Nike Inc. retrieved September 26th‚ 2012 from http://in.reuters.com/finance/stocks/companyProfile?symbol=NKE.N NIKE‚ Inc FY 10-11 Sustainable Business Performance Summary. 2012. Retrieved September 26th‚ 2012 from http://nikeinc.com/news/nike-inc-introduces-new-targets-elevating-sustainable-innovation-within-business-strategy#/inline/10492 Nike‚ Inc
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The company that has first 3 letters similar to mine is Adidas & the other company in the same sector was Nike. The Mission statement of Adidas is : “The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are dedicated to consistently delivering outstanding financial results. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every
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Executive summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents
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Nike: The sweat shop debate Synopsis: Nike Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of foot wear apparel equipment‚ accessories and services. It has its shoe’s manufactured on a contractual basic in different places like Asia‚ Vietnam and China. This case overviews the miserable working conditions where all the manufacturing takes places. It states even though Nike is the leading marketers in the shoe business in
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NIKE ANNUAL REPORT PROJECT 2011 Yesenia Rivera ACG2021-SEC001 SUMMARY This company strives for excellence. Nike is an enormous corporation that continues to do well‚ even in this questionable economy. They are relentless about innovating to reach their full potential. Despite a few highs and lows within the company they continue to produce high quality sport-inspired equipment. Nike 2011 Annual Report INTRODUCTION CEO: Mark Parker Home office : One Bowerman Drive
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1.- Scott Bedbury‚ ex gerente de marca de Nike‚ cree que el psicólogo humanista del siglo veinte Abraham Maslow ofrece el modelo más relevante para los consumidores más matizados de hoy. El dice que el comportamiento y el emplazamiento de marca de hoy deben reflejar un entendimiento de los asuntos psicológicos más profundos que Maslow puso en el vértice de su pirámide de necesidades. Relacione el modelo de Maslow con la marca Nike y su estrategia de comunicación. La teoría de la pirámide
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High Prices: Nike has the upper hand when it comes to the product it is selling; a strong brand allows Nike to be very profitable. However‚ Nike sets prices at higher rates than its competitors who make their products out of reach for many customers in emerging markets. There is also the risk of declining demand when an economy falls into recession‚ as consumers have lower tolerance on spending on items that are not a necessity. Opportunities Emerging Markets: While Nike already has a presence in
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days‚ advertising‚ especially online‚ is about going viral‚ having people share the ads with their friends getting as much exposure as possible physically. In an image representative all world‚ ‘Nike’ is the world’s most recognizable landmark. It became a cultural icon. Nike’s new advertisement‚ called "Nike Write the Future" is no doubt a success. With advertising the sports brand has surely been another huge success. It has adverted things as a big picture that explain the consequences of winning
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advertised in the picture above is all Christiano Ronaldo products sponsored by NIKE. Ever since Ronaldo came into the league in 2003 he has been an iconic figure for soccer around the world. Ronaldo products such as jerseys‚ cleats‚ and even socks have been the hottest thing in the market since he won Balon d’Or (world’s best player) in 2008 all of his products have sky rocketed and has yet to be surpassed. This NIKE ad persuasively uses the mirror and window effect and effectively uses text and
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