decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have a right to guide their conduct placing ones own interest foremost in rational decisions. Through this theory one can justify the placement of profits or revenue generation as the high attained goal of an entity. In this regards Nike has played to
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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NIKE INC. 1. HISTORY 1960s Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports with a handshake and only $1‚000 in capital in 1964. The partners first began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University‚ Knight wrote a paper about breaking Germany’s domination of the U.S. domestic athletic shoe industry by distributing low-cost‚ high-quality Japanese athletic shoes to American consumers.
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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1. Write a brief synopsis of the Nike case. In the 1990’s‚ Nike‚ a well-known shoe company‚ came under intense fire for claims of labor issues stemming from wages to working conditions to child exploitation. Years of bad publicity plagued the company‚ including bouts with the media and even celebrities. Nike’s initial response was to deny and defend its company name. The activists continued to pursue to the point that Nike is forced to face its criticism head on. 2. What charges have Jeff
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NIKE‚ INC COMPANY PROFILE Nike‚ Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive‚ Beaverton‚ USA‚ the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike‚ Converse and Umbro over 170 countries. It is employing 34‚400 workers and has been being competed strongly by Adidas and Puma (Nike company website‚ 2010). ok For the last five years‚ Nike’s revenue increased steadily
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company is Nike‚ one of the largest supplier of sportswear which include shoes and apparel. Implementation of CRM programme is a essential for every successful company. Customer Relationship Management is the core business strategy that integrates internal processes and functions and external networks‚ to create and deliver value to targeted customer at a profit. It is based on high quality customer-related data and enabled by information technology. (Buttle‚ 2009) The main reason for Nike to implement
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Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body‚ you are an athlete!” (Nike Inc.‚ n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this‚ it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable
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Nike Inc.‚ Cost of Capital Dr. Romer Finance 3613 By: Joseph White Michael Parker NorthPoint a mutual-fund-management firm is contemplating adding Nike Inc. stocks to its Large-Cap Fund. Kimi Ford a portfolio manager for NorthPoint has developed a discounted-cash-flow forecast to help make the decision. Kimi comes to the conclusion that Nike is overvalued at its current price of $42.09 with a 12 percent cost of capital that she estimated. To determine if her estimation is correct about
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Case 2: Nike: The Sweatshop Debate Nike is a prolific international company with humble origins that has come to be known as a premium provider of athletic apparel and other assorted items. The Nike “swoosh” is one of a host of logos/symbols that can be recognized the world over. However‚ the beginnings of Nike are far more pedestrian than their global organization today. Nike is a company that was founded in 1972 by former University of Oregon track star Phil Knight. Though it may have had
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