II 1. Realizar un análisis de la practica mercadológica descrita en clase identificando las 4 categorías básicas del marketing mix y las 4 Cs. Marketing mix: * Producto Tangible: En los Grammy Awards el producto es la música Intangible: Un servicio que ofrecen y venden a los consumidores. Las estrategias relacionadas en la música son nuevos productos por ejemplo‚ cantantes y géneros diferentes para así ampliar la línea de producto sin necesidad de sacar del mercado la música que
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NIKE ANALYSIS The Weight Average Cost of Capital (WACC) is the firm’s cost of capital. We can think of WACC as an average representing the expected return on all of the companies’ securities. It is an extremely important number for both corporations and usually financials advisors. Corporations use this number as a minimum for evaluating their capital projects or investments. So if for example the WACC of a firm is 10% and the return on investing in a project is 4.5%‚ then the company would not
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SWEATSHOPS: UNLOCKING THE POWER OF POVERTY Introduction How should Global Corporations behave in a period of Globalisation filled with International competitors and cheap imitators? It has been argued that such competitive pressure is likely to create new lows in global labour standards. In an attempt to remain competitive‚ Corporations cut costs by paying lower wages‚ hiring child labour‚ and imposing unsanitary working conditions on their workers. From this perspective‚ globalization is
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world? In 2005‚ Nike released reports of multiple audits it conducted in its supply chain. Said report brought to light serious unethical violations. In half of the shops visited‚ workers were being poorly treated. The victims have little or no access to water and restrooms during work hours; they work more than 60 hours a week for wages below the legal minimum. Moreover‚ workers are literally being forced to work overtime and those who still refuse are severely punished. Nike is trying to change
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Nike Case Study By Mark Colasurdo‚ Andrew McMullen‚ Jonathan Burd‚ Gaoxing Feng‚ and Jie Leng Background: Kimi Ford‚ a portfolio manager at North Point Group‚ is looking into the profitability of investing in the stocks of Nike for her fund that she manages. She is supposed to base her decision the company’s data which was disclosed in the 2001 fiscal reports. While Nike management had addressed several issues that are causing the decrease in market sales and stock price‚ management presented
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Nivea Case 1. What is the market’s perception of the Nivea family brand on each of the a ollowing dimensions? a. Performance Nivea decided to create a family of products that symbolically could be represented as the “Nivea universe”. The company had a “mono-product” philosophy which means there would be only one product promising consumers universal application in each product category. b. Imagery Early ads established the image of the Nivea woman as
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Abstract Our research paper describes the organizational culture of the gaming industry giant: Nintendo. By providing a brief background of Nintendo’s uprising into the video game era‚ we examine their corporate culture‚ and general theory of action‚ to identify how this company has reached its status and how its culture has affected the job performance and commitment of its employees. In order to better understand the cultural components of Nintendo we viewed the official Nintendo Website‚ online
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M1 – Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers‚ their marketing techniques are both slightly similar and very different. Differences Cadburys offer mass production of every individual product on offer in over 1‚000 stores. However Topshop offer limited amounts of each product in designated Topshop stores and online. Cadburys offer prizes with special chocolate
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Executive Summary Wanting to add Nike’s share to her portfolio‚ Kimi Ford asked her new assistant‚ Joanna Cohen‚ to estimate Nike’s cost of capital. Cohen‚ later‚ came up with the cost of capital of 8.4% that was contradicted to Ford’s cost of capital of 12%. This report points out flaws of Cohen’s assumption and recalculates the WACC to obtain the most accurate cost of capital. In the cost of equity calculation‚ we will use CAPM‚ the dividend discount model (DDM)‚ and the earnings capitalization
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Bedbury‚ ex gerente de marca de Nike‚ cree que el psicólogo humanista del siglo veinte Abraham Maslow ofrece el modelo más relevante para los consumidores más matizados de hoy. El dice que el comportamiento y el emplazamiento de marca de hoy deben reflejar un entendimiento de los asuntos psicológicos más profundos que Maslow puso en el vértice de su pirámide de necesidades. Relacione el modelo de Maslow con la marca Nike y su estrategia de comunicación. La teoría de la pirámide de Maslow explica
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