Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
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Ethics of Globalization 4/12/2012 Adriano The Perils of Globalization & Learning Social Responsibility: Nike‚ Inc. As time has gone on‚ the world has begun to transform due to a phenomenon that affects just about everyone‚ the phenomenon is referred to many as globalization. In the past‚ it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But
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Study on the advancement in business line for NIKE company 1.0 Introduction : Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of
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Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200
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50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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Nike Air Nike Air was the first technology Nike put into their shoes. It was a different way to have cushioning in a shoe. It has been put into a lot of the Nike shoes since. It was said it would make you jump higher and run faster. Its been over 20 years since its creation and its still going strong. (Sneakerhead) Nike Max Air/ Air Max Nike Air Max or Max Air provedes maximum cushion. The air pocket in the heel was now used for the mid and front of the foot. The air max 360s have air
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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Exercise 1: Use comma in the following sentences. 1. In theory‚ the dark smoke from the burning oil wells absorbs sunlight and the surrounding air is heated. ______________________________________________________________________________. 2. The anticipation that biological and chemical weapons would be used caused unprecedented stress for the troops. 3. It seems that she answered the question easily but her answer was actually quite complex. 4. It can be beneficial to register for classes early
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SONY PRODUCT SONY has produced a lot of various varieties of portable audio whose main target are the youth of the new generation. The sub-categories of these portable audio produced by SONY are: • Walkman mp3 series • CD Walkman series • CD/Radio/Cassette player • Radio • Voice recorder • Audio Accessories PROMOTION The major elements of promotion mix include advertising‚ personal selling‚ sales promotion‚ direct marketing‚ and publicity. Advertising is any paid form of non-personal
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