KWAME NKRUMAH UNIVERSITY OF SCIENCE & TECHNOLOGY INSTITUTE OF DISTANCE LEARING‚ KNUST SUNYANI CAMPUS [pic] TOPIC: THE EFFECT OF BRANDING ON CUSTOMER GROWTH IN THE TELECOMMUNICATIONS INDUSTRY (A CASE STUDY OF VODAFONE GHANA) BY PINAMANG FRANCIS WILLIAMS A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF COMMONWEALTH MASTERS OF BUSINESS ADMINISTRATION JUNE 2013 CHAPTER
Premium Brand Brand management Branding
DECEMBER 28‚ 2010 GLOBAL CORPORATE FINANCE RATING METHODOLOGY Global Telecommunications Industry Summary This rating methodology explains Moody’s approach to assessing credit risk for companies in the telecommunications industry. This publication is intended to provide a reference tool that can be used when evaluating credit profiles within the telecommunications industry‚ helping companies‚ investors‚ and other interested market participants understand how key qualitative and quantitative
Premium Telephone company Revenue Mobile network operator
A STUDY ON THE TELECOMMUNICATION INDUSTRY OF INDIA GROUP 6ANUBHAV BANSAL ANKIT JAIN SAMREEN SABA SHWETA CHANRA VINAY BAHETI CONTENTS Executive summary Introduction Factors Facilitating Growth of the Sector Features of Telecom Industry Current Market Scenario Industry structure PEST analysis Conduct and practices Porters five force model Conclusion & Future of the Telecom Industry in India EXECUTIVE SUMMARY Indian telecom industry is a 165 years old
Premium Mobile phone Mobile phone companies of India Vodafone
or indirectly contributed in the development of this work and who influenced my thinking‚ behaviour‚and acts during the course of study. I express my sincere gratitude to GAUTAM BUDH TECNICAL UNIVERSITY for providing me an opportunity to undergo summer training at INDIAN TELEPHONE INDUSTRIES LIMITED RAEBARELI. I am thankful to Mr J.P.MISHRA (CM MARKETING) for his support‚ cooperation‚ and motivation provided to me during the training for constant inspiration‚ presence and blessings. The guidance at each and every step provided by
Premium Mobile phone Mobile network operator
Corporation Berhad taking the first alphabets of the merged three well-run construction companies IGB Construction Sdn. Bhd‚ Jurutama Sdn. Bhd and Mudajaya Sdn. Bhd. Construction being the core business‚ IJM does involved in property development‚ industries‚ oil palm plantations and international ventures. In 1990s‚ IJM started to focus at the new emerging markets outside this country with low infrastructure levels that starting their economic reforms and opening up their market to international participants
Premium Corporate governance Construction Governance
Industrial Ecology Practices in the Fashion Industry Introduction The industrial revolution in the 1800s brought a paradigm shift to the way humans interacted with the environment. The increased capability of producing and manufacturing on a large scale‚ the rise of multiple industries‚ growing demand and proliferation of hedonistic consumption patterns‚ has created a culture of surplus‚ want and waste. (Falasca-Zamponi‚ 2012) From an environmental point of view‚ this resource hungry trend is
Premium Sustainability
BANK OF INDUSTRY INTRODUCTION. The Bank of Industry was created by the Federal Executive Council in January 2002 with the sole purpose of promoting and encouraging small and medium scale industries in Nigeria by providing long term financing to the industrial sector of the Nigerian economy. It was formed by the amalgamation of three already existing development financial institutions comprising: The Nigerian Bank of Commerce and Industry (NBCI)‚ The Nigerian Industrial Development Bank (NIDB) and
Premium Executive director Industry Millennium Development Goals
INDUSTRY ANALYSIS-PORTERS FIVE FORCES MODEL THREAT OF SUBSTITUTES THREAT OF NEW ENTRANTS Etisalat supposed to invest US$163Mn in an expansion Dialog offers the 3G technology and the largest ser vice provider of mobile industry. Dialg is come with an strong strategies in the market Low switching cost Available wide variety of choices to the customers. Social networks E-mail‚ VOIP- Skype Fixed wire less /wire line Overseas suppliers on IDD agreements request high
Premium Customer service Customer Investment
STAGES OF INDUSTRY LIFE CYCLE A concept relating to the different stages an industry will go through‚ from the first product entry to its eventual decline. There are typically five stages in the industry lifecycle. They are defined as: i. Early Stages Phase - alternative product design and positioning‚ establishing the range and boundaries of the industry itself. ii. Innovation Phase - Product innovation declines‚ process innovation begins and a "dominant design" will arrive. iii. Cost
Premium Inflation Soft drink
Executive summary The report will have a close look on unethical business about telecommunication industry. We know that a lot of times the rights of consumers are not protected. Because of the much unethical behaviour in the industry‚ consumers often faced the choices between interest and social morality. In many cases this report has discovered that the unethical behaviours. The essay will also Analysis of each company and provides recommendations for investors. Introduction This report will
Premium Monopoly