Page |1 Project Report On MARKET RESEARCH AND MARKET PENETRATION OF BUSINESS STANDARD WITH SUBMITTED BY‚ Poorna Page |2 Declaration I‚ Poorna hereby declare that the report on “summer training” entitled “Market Research and Market Penetration of Business Standard” is a result of my own work and indebtedness to work in publications‚ if any have been duly acknowledged. Place: Delhi Date: Signature Poorna Page |3 ACKNOWLEDGEMENT During the perseverance of this
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What is More Effective TV or Newspapers Reading a newspaper is more effective as a provider of important information than TV. With TV news you have certain times that you must tune in‚ such as twelve or ten o’clock news‚ to catch what is going on in the world today. And even when you do catch the news a those designated time slots on TV they show what people want to see rather than what they need to know to better TV ratings. With TV it is easy to grab the attention of their audience but hard to
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Period of Active Revolution Newspapers During The Revolution Journalism started in the Philippines during the late 1800’s‚ an age when the internet‚ radio and television were still non-existent. The emergence of several publications was intended to inform and awaken the people about the abuses and atrocities committed by the Spaniards and eventually by the Americans. It encourages the people to become aware of the social and political circumstances at that time. Periodicals are the most
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The history of newspapers is argueably one of the most dramatic episoodes of human experience. The actual origin of newspapers lies in the renaissance Europe when local merchants used to distribute hand written newsletters amongst each other‚ however it was not until the 14th century when Germany introduced the precursors of printed newspapers. Since then newspapers have evolved dramatically and today there are more than 6580 daily newspapers in the world. A typical modern day newspaper is filled with
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INTERNET-THE DEATH OF NEWSPAPERS M.Krithigha News Papers: Newspapers were considered an important object of modern civilization. It is the first most commonly accepted invention containing the record of the current events. Newspaper started to get more popular after the invention of the printing press by Guttenberg. The India Gazette is the first newspaper in India. It was published in 1744 and from that; the circulation of news paper has increased. Newspapers are of 2 types: Morning edition
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Newspaper and books have long been a medium for information transfer and dissemination. The printing press and the printing industry have been around for centuries‚ and have become the major tool for communication and information. They have been the most popular medium for shaping public opinion. Their credibility‚ knowledge‚ values and information-gathering skills remain a formidable force on the high street‚ and with titles now separated into sections with more lifestyle content‚ their potential
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Newspaper is called the store-house of knowledge. The importance of reading newspaper cannot be described in words. Every civilized community has newspaper. It keeps people aware of the current information of the world. It brings the whole world to our door. It is a very useful mass medium. It can influence a person’s thought more effectively than any other media. A newspaper contains news‚ views‚ opinions‚ advertisements‚ notices and information of all kinds. Commodity prices‚ share market
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Analysis Using the PEST analysis to assess the macro environment of the newspaper industry shows that the technology and recession are two of the major factors that have been affecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of mass communication. The Internet has had a major impact on the external environment of the newspaper industry and has been gradually substituting the prints. It has also increased
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into coherence and unity" (32). There is no doubt among theorists that media is influencing society‚ but there are different theories that suggest that it may be society influencing media‚ not media influencing society. This essay shall look at newspapers’ past and present‚ and how they will continue to affect the world we live in. In the early 1950s after WWII‚ American communication made deep inroads into Europe‚ and words like "mass"‚ "effects"‚ and "functions" organized research on both sides
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of reading newspaper. As the name suggests newspapers are a source of news and information. In several respects they are also a medium of communication among the peoples of the world. Today there are hundreds of newspapers all over the world. Everywhere there is a keen desire to learn more and more about the affairs of the world. This is partly the result of the spread of education which sharpens one’s curiosity to learn about distant lands. As a source of news‚ the newspaper is almost indispensable
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