CONTENT INTRODUCTION 3 CHAPTER I GENERAL NOTES ON LITERARY LANGUAGE 4 CHAPTER II VARIETIES OF LITERARY LANGUAGE 6 CONCLUSION 11 List of Literature 12 INTRODUCTION A literary language is a register of a language that is used in literary writing. This may also include liturgical writing. The difference between literary and non-literary (vernacular) forms is more marked in some languages than in others. Where there is a strong divergence‚ the language is said to exhibit diglossia. Classical Latin
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Advertising in Sweden Introduction The purpose of this report is to bring out a overview of the positive and negative aspects of two different forms of advertising in Sweden‚ which are TV commercials and adverts in newspapers. It will also examine the effectiveness of these advertising techniques and make recommendations for improvement. TV commercials Almost every channel has commercial breaks. The approach in these commercials are divided in two categories: The humorous way‚ with short sketches
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BUSINESS STANDARD A PROJECT REPORT ON MARKET PENETRATION STRATEGY & SURVEY OF POTENTIAL CONSUMER PROJECT GUIDE -: MR. KUNAL PANCHAL FOR THE PARTIAL FULFILLMENT OF MASTER IN BUSINESS ADMINISTRATION SUBMITTED BY: ANAND SINGH (99) RAGHUVIRSINH SOLANKI (101) SUBMITTED TO S.K.PATEL INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES. (S.K.P.I.M.C.S.) GANDHINAGAR‚ INDIA JULY-2006 1 ACKNOWLEDGEMENT Writing a dissertation can never be the work of any one person. It includes co-operation & efforts
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and newspapers; and the reason why coverage on Government activities are becoming less quality. Oliver
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beginning of the story‚ the main character sells cheap newspapers. The main character meets Evangeline while walking to sell newspapers‚ even though he noticed her at his school before. Evangeline immediately approaches the main character when she first sees him and says hello. The main character says hello back‚ and then Evangeline immediately asks him for a newspaper just to start a conversation. This is a sign that she only asks him for a newspaper to start a conversation and be friends with him
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most English people still could neither read nor write as late as the beginning of the 18th century (PBS‚ 2001). The first newspaper ran from 1702 to 1735; a "one-sheet‚" publication offered in London; “The Daily Courant”. The Courant and many others‚ found an increasing audience because of mass printing via the invented press which led to upwards of eight daily newspapers in publication in London by the century ’s close (2001). In the 1700s‚ books were extremely costly; hand bound‚ and had limited
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media texts. It includes many of the terms used in television‚ film‚ newspapers and marketing. |biased |One-sided rather than neutral or objective | |broadsheet newspaper |also sometimes called ‘the quality press’. | | |Large format newspapers that report news in depth‚ often with a serious tone and higher |
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thought of the newspaper is still at the top of the list concerning the most popular sources of news and information. It has prevailed for centuries‚ withstanding waves of new technologies mostly by meeting the specific needs of its target audience. The tabloid press is not different and taking into account the popularity of this type of newspaper especially in the United Kingdom it can be seen as a prominent example of evolution through diversification which granted the newspaper its position. The
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0 0 0 3.3 TOTAL 100 100 100 100 100 100 100 100 7a. National Newspaper- 52% Network TV- 44.7% 7b. Xerox doesn’t advertise heavily on net TV or national newspaper‚ it has the lowest share of voice and is the lowest spender in net TV with a total of 4.1% of its spending budget within net TV. It is the second lowest spender and has the second lowest share of voice in national newspaper with 0.3% of it’s budget in national newspaper. 7c. I would tell Xerox to change their advertising timing strategy
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all the way back to 59 B.C. by Julius Caesar. Caesar created the “newspaper” to tell the public about important events. During this time news was written on large white boards‚ which were located in places where people would usually go. Later the Chinese created the first hand-written newspapers. In 1447‚ Johann Gutenberg invented the printing press. Gutenberg’s creation made the exchange of people’s ideas much easier. Newspapers did not start having publications on a regular basis until the beginning
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