COMMUNICATION CHANNEL Communication channels carry the data from one computer to another Two categories of communication channels Physical Connections Ethernet cable – consists of twisted pair cable; slowest; being phased out by more advanced and reliable media Coaxial cable – single solid copper core; 80 times transmission of twisted pair; television and computer networks Fiber optic – 26‚000 times capacity of twisted pair cable; more secure and reliable; best over limited distances; lighter‚ more
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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Professor Paul Herbig Lecture #8: Channel Conflict Distribution channel members—the manufacturer‚ the wholesaler (or industrial distributor)‚ the retailer‚ and the customer are interdependent and their relationships are a key to the successful operation of the channel. Conflict is virtually inevitable throughout the marketing channel. Most researchers agree that this condition is due primarily to the functional interdependence between channel members . Between the channel members‚ a dynamic field of
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Session 7 DISTIBUTION CHANNELS By the end of this unit‚ you should be able to: • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and supply chain management. • Describe the major types of retailers
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Concept * Types of channel distribution * Channel Design * Functions * Cost Allocation * Advantages & Disadvantages * Case Study * Conclusion Bucklin Theory of Distribution Channel Structure 1966 “A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels‚ advertisement strategy
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Channels of Communication Types of Communication: Internal and External Need for Internal Communication Organize Decision-making Motivation Morale Reduce labour turnover Reduce abseentism Harmony Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward ‚ Downward‚Vertical‚ and horizontal.
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Channels of Distribution Lesson 20 Channels of Distribution Are you aware that the study material of Business Studies‚ which is now in your hands‚ is prepared at the headquarters of the National Institute of Open Schooling (NIOS) situated at New Delhi. How did it come to your hands? Was it available at your study centre or you bought it from the market? If you got it from your study centre‚ then just think for a while: how did it reach your study centre? Actually‚ after publishing the
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text (excluding‚ title page‚ table of contents‚ reference page and appendices) on the theme of channels of distribution. With this theme‚ the project is intended to be an opportunity to explore in depth a topic related to this course that is of specific significance to you. In developing the project‚ select one of the topics outlined below. This is not a ‘book report’. The course project is a Channels of Distribution Analysis Report. This is a graduate level research paper complete with analysis
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Energy of flow in Open Channels Experiment Lecture’s: Dr Robin Wakelin Group Number: 1 Group Members: Omar Abo Madyan‚ Blain Davis‚ Joshua James‚ Alisa Magar‚ Christopher Peckham‚ Tun Soe (15% of module mark) Submission deadline: 12am‚ Monday‚ 28th/January/2013 Student name: Omar Abo Madyan Student ID: 1114107 Abstract The experiment conducted was in order to find the relationship between the specific energy and the depth in an open channel flowing through an undershot
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Communication Channels Mai Chao Thao MGT 521 May 29‚ 2011 John Farley Communication Channels Global marketing is a major leap for the business at hand; thus‚ it requires the richest communication channel‚ oral communication in the form of a conference. This form of communication is rapid and has a built-in feedback mechanism‚ which will lead to the creation of the most effective marketing strategy (Robbins‚ 2011). Additionally‚ oral communication minimizes
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