Gatekeeper Kurt Lewin coins the word called “Gate keeping”. It’s nothing but to block unwanted or useless things by using a gate. Here the person who make a decision is called “Gatekeeper”. At first it is widely used in the field of psychology and later it occupies the field of communication. Now it’s one of the essential theories in communication studies. Concept: The Gatekeeper decides what information should move to group or individual and what information should not. Here‚ the gatekeeper
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Purchasing and e-Procurement 3.1 The Role of Purchasing 3.1.1 Introduction to purchasing The role of purchasing is to obtain raw material‚ components‚ parts‚ as well as information that are needed for the production of goods or providing services. The purchasing process includes many aspects‚ such as request for quotation (RFQ)‚ supplier market analysis‚ supplier selection‚ contract negotiations‚ and purchase plan implementation. The purchase function plays a liaison role between various departments within
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Introduction Technology can be defined as the invention‚ modification‚ usage‚ and knowledge of tools‚ machines‚ techniques‚ crafts‚ systems‚ and methods of organization‚ in order to solve a problem‚ improve a preexisting solution to a problem‚ achieve a goal‚ handle an applied input/output relation or perform a specific function. It can also refer to the collection of such tools‚ including machinery‚ modifications‚ arrangements and procedures. We are now living in the era of technology and it has
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ROLE OF CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in
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varied fields. Thanks to the growth of technology‚ computers and the Internet‚ new methods have been developed for processing everyday business activities easily. Without the advent of technology‚ routine tasks would otherwise have taken and enormous amount of time and specialization. Undoubtedly‚ the computer represents the top technology development in the last century as it relates to businesses today‚ both large and small. Advances in the field of technology have created a vast number of business
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of new media on public relations Every once in a long while‚ the way that people receive and distribute news is majorly impacted by times and technology. The 20th century brought TV‚ radio‚ and the Internet. Just as these media channels defined their times‚ so the rise of new media will also define the 21st century. In modern society‚ all public relation practitioners are confronted with a startling series of new communications channels and struggle with the impact of new media. The "new media"
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so‚ cinemascope was then developed as a desperate attempt by studios to attract viewers back to theaters and drive-in movies. But all in all‚ the last vestiges of the Studio System dissolved because of the new ways of representing the real world in films‚ but also because of new directors‚ and new approaches to acting. - The evolution of films and of acting in the 1950s: Indeed‚ what begins to happen during the 1950s is a movement away from the big Studio Films to little films about believable characters
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New Information Technologies University of Phoenix CMGT 583 Paul Stokes New Information Technologies Information Technology (IT) is enriched with opportunities and has become one of the most well known industries for never ending change. For anyone working with or involved in IT today the pace at which technology changes is frighteningly fast. A technology that is leveraged today could be completely outdated in only a few years. The ability to quickly learn and adapt to
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ABSTRACT PREFACE Our company has been given the faith by ABC Tech to organize a project. The project is to set up an Online Information Retrieval where all the academic materials published in Malaysia will be put online. So we have been allowed to come out with a project plan for the project. So this circumstance is the planning document to manage the Online Information Retrieval. This document is divided into eight main sections as the following: ← Introduction ← Needs
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Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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