awareness of products and services Definitions Market penetration- its selling a existing a product in a existing store for example a Tesco in Brighton‚ as there are products in the existing store. New product development- new product development is doing research and development on the product‚ for example researching the advantages and disadvantages on the previous product and seeing what improvements could be made. Developing new products is important
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Professor Davis Chapter 9 Case Study Google: New-Product Innovation at the Speed of Light 1. The new product development process at Google is free flowing‚ fast-tracked‚ and without boundaries. Google encourages their employees to “think outside the box” and come up with new ideas‚ no matter how crazy they may seem. Once an idea is proposed‚ they sent it to testing right away. They try to put a product into use no more than 6 months after development has started; they are not into having 2-year production
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Case study An analysis of 3M‚ the innovation company Introduction Any review of the literature on new product development and innovation management will uncover numerous references to 3M. The organisation is synonymous with innovation and has been described as ‘a smooth running innovation machine’ (Mitchell‚ 1989). Year after year 3M is celebrated in the Fortune 500 rankings as the ‘most respected company’ and the ‘most innovative company’. Management gurus from Peter Drucker to Tom Peters continually
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Manion Course: Product Management MBA 759 Case: Harrington Collection Harrington Collection’s is considering broadening their product classification and selection offering by potentially introducing a new active line of clothing‚ as consumer demand for casual comfortable clothes has increased on an annual basis. Despite these increases in consumer demand and clothing preferences‚ Harrington still has many concerns to address in order to effectively develop and implement new clothing lines‚
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Stephanie do: institute a basic reorganization‚ or re-create the Jack Donally model of strong leadership? Big Shoes to Fill by Michael Beer • Reprint R0605X A larger-than-life CEO left Innostat with larger-than-life problems. The new boss knows the company needs fundamental change‚ but the image of her predecessor hovers. HBR CASE STUDY Big Shoes to Fill COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Michael Beer The memorial
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Explain why the process of new product development is frequently represented as a linear process. Activity-based models of new product development have come to dominate thinking on the subject of NPD. Unfortunately‚ many new marketing management textbooks continue to represent the process as a linear activity with no provision for feedback. Moreover‚ new ideas can be generated from many different sources‚ including marketing and manufacturing. The linear activity-based models do not recongise
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1970s and 80s the company grew more rapidly than ever‚ based on innovative products and new businesses. For example‚ they diversified into cosmetics‚ hygiene and floppy disks. By 1991 sales were $4.7 billion and the company made 564 household products; by 2000 these figures were around ¥100bn across 650 products. How They Manage Innovation Kao combine the strengths of a disciplined and formalized product development system with the cultural values of learning and continuous improvement to
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developing the networking equipment for the industry. Cisco wants to develop a new generation router Aggregation Services Router (ASR) 9000 to satisfy the growing demands of market for faster and cheaper networking equipment. Cisco realized that to protect its leadership position in the market it needs to launch a higher capacity router within two years. Generally it takes 3-5 years to develop a complex product like this. Maintaining low cost was also very important to maintain the growth in global
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1993 and has gone through 17 years of formation and development. Up to now‚ Kinh Do has become a system of corporations in the field of foodstuff including: cake‚ candy‚ beverage‚ ice-cream‚ and products from milk. The development strategy of Kinh Do is to maintain as one leading foodstuff group in Vietnam and orient to become a multi-sector group including: foodstuff‚ real estate‚ finance and retail in order to ensure the sustainable development in the future. From the size of only 70 staffs at
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Health products are sold to veterinarians‚ livestock producers‚ and horse and pet owners in more than 140 countries around the world and used in more than 30 species. Pfizer Animal Health is committed to providing high-quality‚ research-based health products for livestock and companion animals. The company continues to invest more in research and development than any other animal health company. This offers opportunities for substantial growth and internal synergy. Pfizer has more new animal health
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