Introduction In this assignment‚ I am going to invent a product‚ examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market‚ or at least‚ there is no similar existing product. It is a conventional swivel clothesline‚ but with
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The 4 P’s of Marketing The 4 Ps of marketing are Product‚ Price‚ Place‚ and Promotion. Think of each of these as a variable which you control. The idea is to set these variables in such a way so that sales will take place. You cannot "make" a customer pull out her credit card‚ but you can certainly help her in coming to a decision by setting the "right" price‚ the retail location‚ the level of advertising and even product attributes such as colour or perceived quality. You control everything
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New product Adoption and Diffusion The marketer has to understand this consumer adoption process to build an effective marketing strategy. The adoption process is the set of successive decision an individual makes before accepting an innovation. Diffusion of a new product is the process is the process by which an innovation is communicated in a social system over a period of time. Adopters of new product usually move through the following. 1. Awareness Buyers become aware of the product
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should have minimum toxicity. 4. Shampoo should have superior by biodegradability. 5. Shampoo should be slightly acidic. Neem oil shampoo :Origin In our research project we want to discuss about Azadirachta indica (neem) `s product is a shampoo. It is a product of natural Azadirachta indica`s (neem) that consist of neem oil as well as neem leaf extract. Neem shampoo is a shampoo that contains some neem oil or neem leaf extract or both. The oil and the leaf extract have similar vigorous ingredients
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New-product development: several basic steps to make a new product successful Abstract Considering the fast change in customer taste since the society is always making progress and individuals pursue more advanced technique and more convenient life styles‚ every company should try to innovate new products which satisfy customers’ need. However‚ only a few new products can be successful‚ and research shows that 90% of new products will fail after they enter the market (Kotler‚ 2008). Several reasons
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from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate a response from their chosen target market: price‚ product‚ place‚ promotion‚ physical evidence‚ people‚ and
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DRAFT PROPOPSAL OF NEW PRODUCT DEVELOPMENT For every successful new product‚ many new product ideas are conceived and discarded. Therefore‚ companies usually generate a large number of ideas from which successful new products emerge. I work as a strategic manager in Solarland Co.‚ Ltd. This company does business of electronic appliances. As a Strategic Manager‚ I have been directed by my BOD to introduce a new product in Bangladesh. I want to introduce a Solar Based LED TV which will be run with
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Filipinos eat at least six times a day despite of our economic conditions. We have our complete meals‚ breakfast‚ lunch‚ dinner and snacks in between plus a snack at midnight. Now what could be the next deliciously new thing for Filipinos? The opponents will be developing a product that will suit the taste of every Filipino. Researchers chose to study and develop Coco-Banana cupcake to develop the process of producing Coco-Banana cupcakes through adding desiccated coconut and coconut
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|[pic] |Innovation & New Product Development | | |2 Credits | | | | | |BU.852.610.G1
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TECHNOVA - MARKETING NEW PRODUCTS: A CASE STUDY Submitted in partial fulfillment of the degree of Masters of Business Adm Under the guidance of CERTIFICATE This is to certify that the major project titled ‘Technova – Marketing New Products: A Case Study’ is a bonafide record of work carried out by under my guidance and supervision in partial fulfillment of the requirement for the degree of Masters of Business Administration at Department of Management Studies‚ IIT Delhi. The results
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