ON FMCG INDUSTRY SUBMITTED BY:- MANISHA YADAV MBA‚ I SEM INDEX Overview of the sector / introduction Industry profile /Classification (Growth trends) Key operating internal & external environment issues – SWOT analysis Research design Hypothesis Bibliography FMCG INDUSTRY INTRODUCTION: The
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Indian Capital Markets Since 2003‚ Indian capital markets have been receiving global attention‚ especially from sound investors‚ due to the improving macroeconomic fundamentals. The presence of a great pool of skilled labour and the rapid integration with the world economy increased India’s global competitiveness. No wonder‚ the global ratings agencies Moody’s and Fitch have awarded India with investment grade ratings‚ indicating comparatively lower sovereign risks. The Securities and Exchange
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Behavioral Approaches to Marketing Planning. There is no commonly accepted definition or approach to marketing planning. This is because of a number of problems that pepper the marketing planning literature relating to the size of an organization‚ the market or sector in which it exists‚ its culture‚ and the human beings that work within it. There is a huge body of research that has considered marketing planning and its models‚ structures and processes‚ theory and typologies. The only one thing that is
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CBI MARKET SURVEY: THE FOOTWEAR MARKET IN THE EU CBI MARKET SURVEY THE FOOTWEAR MARKET IN THE EU Publication date: May 2010 CONTENTS REPORT SUMMARY INTRODUCTION 1 2 3 4 5 6 7 CONSUMPTION PRODUCTION TRADE CHANNELS FOR MARKET ENTRY TRADE: IMPORTS AND EXPORTS PRICE DEVELOPMENTS MARKET ACCESS REQUIREMENTS OPPORTUNITY OR THREAT? 2 5 6 18 24 30 37 42 46 APPENDICES A B C D E PRODUCT CHARACTERISTICS INTRODUCTION TO THE EU MARKET LIST OF DEVELOPING COUNTRIES DETAILED STATISTICAL TABLES FUTURE FOOTWEAR
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Market segmentation- is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes‚ they are likely to respond similarly to a given marketing strategy. That is‚ they are likely to have similar feeling and ideas about a marketing mix comprised of a given product or service‚ sold at a given price‚ distributed in a certain way‚ and promoted in a certain way.
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SIGNODE INDUSTRIES Q. Should Signode Industries implement price flex The decision about what product features to offer and what price to charge is one that is faced by every firm and every marketer. This decision hinges on many factors the business environ‚ the anticipated reaction of competitors‚ the effect to your bottom line as well as the wants of the customer. In 1984 Signode industries was face to face with such a dilemma from being market leaders they were staring at an abyss which was
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Attractive Industries Michael Porter’s Five Force Model is one of today’s leading models on how certain forces that arise within industries creates change in both a negative and positive aspects. Many executives use his model to analyze the different industries and see where there may be a potential star performers and utilize their current company’s capabilities and resources to enter that new industry in a successful manner (Daft‚ 2007). His model can also help companies move into other market segments
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Airconditioner Industry in India — Presentation Transcript * 1. AIRCONDITIONER INDUSTRY ANALYSIS Subject: Business StrategyIndustry: Consumer Durable(Air Conditioner) Company: Bluestar Haresh Ashar(01) Prashant Arekar(19) Narayanan Palani(09) Devina Deshmukh(02) * 2. INDUSTRY ANALYSIS CONSUMER DURABLES • Consumer durables Sector can be classified as follows: – Consumer Electronics includes VCD/DVD‚ home theatre‚ music players‚ colour television‚ cameras‚ camcorders‚ portable audio‚ etc – White
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taking into consideration that there will be a significant resistance amongst the stakeholders towards a proposed change signalled by the strong family atmosphere within the company. However further savings may also be made due to less staff needed in a new performance management system and the reorganisation of hierarchy within the company. Another major issue we have identified is in regards to the lack of strategic alignment with corporate objectives and an imbalance between the degree difficulty
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Table of content 1. Introduction: 4 2. Market Segmentation 5 3. The Concept of Market Segmentation 5 4. The Process of Market Segmentation 5 5. Demographic Segmentation 5 6. Geographic Segmentation 5 7. Psychographic segmentation 6 8. Behavioural Segmentation 6 9. Market targeting 7 10. Market Segmentation Limitations 8 11. The Positioning Concept 9 12. Positioning Strategies 10 13. References 11 Abstract This paper looks at the use of market segmentation as a tool for improving customer
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