Market segmentation is the process of grouping buyers into different categories on the basis of their common needs‚ desires and requirements. It is the strategy of subdividing the target market into sub-groups of consumers with definable‚ distinct and homogeneous characteristics so that a different marketing programme can be set up for each group. This will result in an enhancement in the satisfaction to the consumers and profit to the marketer. According to Professor Philip Kotler‚ “Market Segmentation
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DTH INDUSTRY- TRADE & CONSUMER PREFERENCES. Chapter 1 Introduction. Scope of study. Significance of study. Objective of study. Literature review. Scheme of Dissertation. Introduction The report is an earnest endeavor made to understand the present market scenario of DTH industry
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they had ever had. The stock market crashed; as a result‚ many people lost everything overnight‚ so people who were rich the day before would get poor the next days. Many people lost their jobs; therefore‚ the unemployment rates were very high. People wondered what happened and how they would overcome the problems. How could we explain that someone who was rich the day before would become poor the next day? There are several main causes and effects of the stock market crash of 1929 which led to the
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I. MARKET STRUCTURE We can classify firms by the roles they play in the target market: leader‚ challenger‚ follower‚ or nicher. Suppose a market is occupied by the firms shown in Figure 1.1. Forty percent of the market is in the hands of a market leader; another 30 percent is in the hands of a market challenger; another 20 percent is in the hands of a market follower‚ a firm that is willing to maintain its market share and not rock the boat. The remaining 10 percent is in the hands of market nichers
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good and the product of the other business should be mainly a service. a) Explain how the example businesses have segmented the market for its major product and what its marketing mix strategies are. b) If you were the marketing managers involved‚ what parts of (i) would you do the same and what would you do differently? Why? EXECUTIVE SUMMARY Market Segmentation is an essential part of the Marketing Strategy. It allows organisation to effectively target the relevant groups of consumers
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3. Market Analysis A. The European Industry Description * Industry Size‚ Status and Growth The automotive industry is a healthy and fundamental industry with a bright future. The EU’s automotive industry produces a third of the world’s passenger cars‚ producing 780 billion euros of turnover per year‚ with value added of over 140 billion euros. It imports far more than it exports with a total of 42.8 billion net profit of exports (2007). The EU’s car industry also provides 12.1 million of the
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2. 1.3. Asia-Pacific Insurance Industry Industry Introduction Asia-Pacific Insurance Market Size by Direct Written Premium‚ 2005-2012P Asia-Pacific Insurance Market Segmentation 1.3.1. By Geography‚ 2005-2012P 1.3.2. By Life and Non Life‚ 2005-2012P 1.4. Asia-Pacific Insurance Industry Future Outlook 1.4.1. By Geography‚ 2013-2016 2. 2.1. 2.2. 3. 4. 4.1. 4.2. 5. 5.1. 5.2. Australia Insurance Industry Australia Insurance Value Chain Australia Insurance Market Size by Direct Written Premium‚
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capital and knowledge across borders‚ hospitality industry has emerged as one of the largest employers in the world. It is second only to the oil industry‚ in terms of turnover and exchange of foreign currency. The Indian hospitality industry is growing at a rate of 6% and is expected to reach INR 230 billion by 2015. It contributes around 2.2% to its GDP. According to The Federation of Hotel and Restaurant Association of India (FHRAI)‚ this industry employees 24 lakh people‚ which is around 8.78
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THE CRUISE INDUSTRY The cruise industry is a highly profitable international activity‚ and the fastest growing sector of the travel‚ tourism and leisure industry. The cruise industry has gone through significant changes from the days of transoceanic transportation and tropical vacations only available to the domain of society’s elite‚ to the modern multimillion tourism and leisure industry that offers an affordable vacation option and a level of comfort difficult to match for the average citizen
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ON TEXTILE INDUSTRY IN INDIA March‚ 2013 A brief report on Textile Industry in India 1. OVERVIEW OF INDIAN TEXTILE INDUSTRY 1.1 Background India Textile Industry is one of the leading textile industries in the world. Though was predominantly unorganized industry even a few years back‚ but the scenario started changing after the economic liberalization of Indian economy in 1991. The opening up of economy gave the much-needed thrust to the Indian textile industry‚ which has now
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