has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban
Premium Brand Odor Advertising
Industry Analysis By Irine Mumladze Yelena Alafyeva O’Neil Shane Leonard Simon TaiquanYoung Date: 06/13/2012 Introduction Our group chose to do Industry Analysis on Motorcycles industry. We chose a leader on the market which is Harley Davidson and their competitor which is Suzuki Motorcycle Company. We are analyzed both companies of how they are doing business and what are the strong sides and weak sides of both companies. By identifying companies weakness we implemented Porte’s Industry
Premium Motorcycle Suzuki Harley-Davidson
Carbonated Soft Drink‚ Ready-to-Eat Breakfast Cereal and Specialty Coffee Industries Using Porters Five Forces Michael Porter’s framework describes an industry as being influenced by five forces: buyer power‚ supplier power‚ threat of substitutes‚ threat of new entrants and the degree of rivalry between existing firms within the industry. A strategic business manager can use Porter’s model to more clearly understand the industry environment in which its firm operates and to therefore develop a competitive
Premium Soft drink Coca-Cola Coffee
difference for you The Indian Auto Components Industry Indian auto component industry is emerging as a global manufacturing hub for auto component manufacture. Indian auto component industry is one of the front runners for grabbing the global auto component outsourcing market‚ estimated to be worth US$700 billion by 2015. Auto components sector requires an incremental investment of Rs 2‚000-crores as per the report of working group on automobile industry Eleventh Five Year Plan (2007-2012). Today‚
Premium India Automotive industry South India
A VERY INTRIGUING PACKAGE ABSTRACT: VIP industry has sway for over two decades in the organized luggage market. Its customers perceive value for money. VIP’s economically price brand‚ Alfa sells 1.5 lakhs pieces a month. Market Research shows that an average Indian family pulls out the suitcases merely for a outstation travel a few times a year. VIP has a wide range of market segment starting from Rs 295 to Rs 6000 a piece. Competition from the unorganized sector hurts
Premium Marketing
Dept. of Pharma. Management National Institute of Pharmaceutical Education & Research (NIPER)‚ Mohali Academic year: 2011-13(3rd Sem) Submitted To: Rahul Bhargava (Director) Kush Bhatnagar (Product Manager) XL Laboratories Pvt.Ltd New Delhi (INDIA) DECLARATION I hereby declare that the present work embodied in this thesis entitled “Female Hormone: Doctor’s Perception Analysis” Has been carried out by me under the direct supervision of: Mr. Rahul Bhargava‚ Mr Kush Bhatnagar
Premium Combined oral contraceptive pill Medical prescription Menstrual cycle
Pak Suzuki Motor Company Limited (PSMC) is a public limited company with its shares quoted on Stock Exchanges in Pakistan. The company was formed in August 1983 in accordance with the terms of a joint venture agreement concluded between Pakistan Automobile Corporation Limited (PACO)‚ representing Government of Pakistan and Suzuki Motor Corporation (SMC) – Japan. The Company started commercial production in January 1984 with the primary objective of progressive manufacturing‚ assembling and marketing
Premium Suzuki
Maximizing Profits in Market Structures Paper Josie Vennable Axia College of University of Phoenix INTRODUCTION When economists analyze the production decisions of a firm‚ they take into account the structure of the market in which the firm is operating. The structure of the market is determined by four different market characteristics: the number and size of the firms in the market‚ the ease with which firms may enter and exit the market‚ the degree to which firms’ products
Premium Monopoly Economics Perfect competition
DTH INDUSTRY- TRADE & CONSUMER PREFERENCES. Chapter 1 Introduction. Scope of study. Significance of study. Objective of study. Literature review. Scheme of Dissertation. Introduction The report is an earnest endeavor made to understand the present market scenario of DTH industry
Premium Satellite television Television Direct broadcast satellite services
1. INTRODUCTION……………………………………………………………3 2. OBJECTIVES OF THE STUDY………………………………………..........8 3. GLOBAL SCENARIO……………………………………………………….9 4. INDIAN SCENARIO……………………………………………………….11 5. EMERGENCE OF IRDA…………………………………………………...19 6. MARKET STRUCTURE……………………………………………………36 7. PEST ANALYSIS…………………………………………………………...37 8. PORTERS FIVE FORCES………………………………………………….61 9. PERFORMANCE ANALYSIS……………………………………………..68 10. GLOBAL PLAYERS………………………………………………………..75 11. FUTURE OUTLOOK………………………………………………………
Premium Insurance