Lecturer: Shrimal Perera Sigma Pharmaceuticals Limited‚ 96 Merrindale Drive South Croydon‚ VIC‚ 3136 Australia Mr. Shrimal Perera Lecturer‚ Monash University 900 Dandenong Road Caulfield East VIC 3145 Dear Shrimal‚ Attached is the report you requested on for the 19th of May
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Cooper Pharmaceuticals Inc BMKT 436: Sales and Sales Management Shaye Murphy 10/12/2013 Executive Summary Goals Cooper Pharmaceuticals Inc (CPI) is a major manufacturer for the dental and medical practices in the United States. Their ultimate goal is to remain the largest drug manufacturer and meet the sales quotas. CPI has strong ethical policies that they want to keep that have shaped the companies’ reputation. In hiring Bob Marsh‚ they were meeting their goals
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been one of man’s greatest adversaries Medicine - Latin word “medicus” - it is a HEALING ART - Aims to help people become more active‚ live longer‚ live happier lives with less suffering and disability. - has become a part of the health care industry * AT THE TURN OF THE 20th CENTURY (1900): - men and women were frail at the age of 40. - life expectancy was 47.3 years. * BY THE AND OF THE 20th CENTURY: - Medical Advances - Life expectancy increased to 76 years. * TODAY: - People in their
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Centralized vs. Decentralized Misablaci Pharmaceutical can perform as a centralized or a decentralized organization. Many factors will determine whether Misablaci Pharmaceutical will employ centralized or decentralized operations. Since Misablaci Pharmaceutical is a large organization extending out globally both centralized and decentralized can be utilize. The company will perform in the centralized mode more effectively in the global operations. In centralization limited authority is given
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chemical industry is also responsible for a portion of the world’s chemicals
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CPI Case Bob Marsh a pharmacy manager takes a job with Cooper Pharmaceuticals and has an illustrious 12 year career with them. Throughout his career and especially towards the end Bob was conflicted with doing what was best for his customers and satisfying management. Every year management would do performance evaluations measuring how the salesman’s sales volume was and how his/her relationship improved with the physicians they try to sell to. Bob was always hitting or exceeding quota and had
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Threat of substitutes The threat of substitutes means that a product identical or similar with other product which same characteristics product we found easily. The industry is less attractive when the threat of substitutes is high. In this case‚ we need to produce different product compared to the other firm to attract consumer to buy from us. Our firm threat of substitutes is medium as we are producing the plus sizes of clothing for men and women. In this industry‚ although there are several brand
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Case Study: Flower Pharmaceuticals A. The table below lists each category and states whether the cost is relevant‚ if it is an implicit or explicit cost‚ and if the cost has been properly calculated (note: company is currently operating at 65% capacity). Cost category | Relevant | Implicit/Explicit | Calculated correctly? | Fully allocated capital cost1 | N | Explicit | Y | Direct labor cost2 | Y | Explicit | Y | Materials Purchased3 | Y | Explicit | Y | Materials Inventoried4
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The Case: Lorex Pharmaceuticals has come up with a new product‚ Litanol. This medicine seems to have a high potential which is developed for the treatment of high blood pressure. Company has come up with a manufacturing line and production is supposed to be begin next Monday. Following points are considered while analyzing the case: 1. The marketing team has decided to sell Litanol in sealed 10-ounce bottles‚ packaged in cases of 12 bottles each with a wholesale price of $186 per case. 2. The
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for 10 ounce bottles of Linatol Introduction Lorex Pharmaceuticals recently gained FDA approval to market and sell a new product called Linatol. This memo will address the need to select a target amount to which each 10-ounce bottle of Linatol will be filled. The analysis of several target fill rates was conducted to determine the one that maximizes the contribution per case‚ therefore generating the maximum revenue for Lorex Pharmaceuticals. This ideal fill rate will allow more bottles to be
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